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The country’s come together to save God’s Own Country

The country’s come together to save God’s Own Country


Kerala are witnessing their worst floods in almost a century and the entire nation has come together to ease the pain of God’s Own Country. The nature’s fury has seen a loss of five hundred civilians while a number are being reported missing each passing day. The scare of epidemics have increased after the rains have subsided with a number of patients reported with Rat-fever and other communicable diseases.

Heavy rains which started on August 8 has seen widespread loss of life and property. An estimated loss of INR 19,500 crore has been identified. The floods which have bee the worst since the 1924 floods in the state has put the entire region on red alert. Transport services have been badly affected with both air and train services suspended. Northern district of Kerala are critically low on even the availability of clean water.

the county

The Central Government launched massive relief operations after the Cabinet Secretary together with senior officers of Defence Services, NDRF, NDMA conducted meetings with Kerala Chief Secretary. In corresponding actions and what became one of India’s biggest relief and rescue operations, 40 helicopters, 31 aircrafts, 182 teams, 16 medical teams, 58 NDRF teams and 7 companies of Central Armed Police Force were deployed along with 500 boats. Local Fishermen came out in huge numbers to support the relief teams, more than 4500 fish workers helped in rescue operations with 669 boats. They rescued almost 65000 people from different parts of the country.

the county

Extensive digital initiative and campaigns were setup by the government, NGOs and private companies in the follow up of the natural disaster. While the Prime Minister announced an immediate relief fund of INR 500 crore in addition to INR 560 crores allotted to the SDRF and INR 100 crore sanctioned by the Home Minister. This was an intermediate relief with government assuring more relief funds after damages have been successfully analysed.
The Govt. Of Kerala started an online donation website which helped raise INR 1031 crores as on August 31. Different states also came together with a combined relief fund of INR 212 crores.

the county
the county

Corporates joined hand-in-hand with the government and NGOs to setup donations on their platforms and help out with the relief ad rescue operations. Big players like Google, Facebook, Amazon, Flipkart, BigBasket, Airtel Payments Bank and Paytm integrated donation links on their websites and app.

the county
the county

Major Oil companies(BPCL, HPCL, IOCL) of the country also donated a combined sum of INR 25 crore. Star India created a campaign coming together with superstars like Kamal Hasan, Irfan Pathan and Arjun Kapur in a series of TV commercials urging people to donate generously. The campaign gained huge traction all around the country and people came out in large numbers for donations.

the county

While donations have been pouring in from all around the country, the ground work from volunteers and NGOs have touched and saved millions of lives. ‘Goonj’, an NGO has been at the fore front of relief operations with volunteers supplying relief materials collected from all over the country to the worst affected areas. Volunteers have been working tirelessly arranging and transporting these relief materials in addition to helping out in relief operations. Relief material counters have been setup in almost all mojor cities of the country asking people to donate things useful in daily life like utensils, candles, match-boxes, food supplies, etc.

the county

Goonj also partnered up with BigBasket which created a special donation kit worth INR 146 with essential items. Zomato also teamed up with Akshay Patra Foundation to ease the distress of Keralites.

the county
the county

The relief and rescue operations for the Kerala floods have been one of the biggest disaster relief operations in the country’s history. Government, Non-government and private institutions have all come together creating massive awareness programs, digital campaigns and providing relief materials to the state. The selfless community service has moved a lot of people and urged them to donate whole-heartedly.

the county

While the rains have subsided in the region, Kerala is still far from coming back on its feet. The huge loss of lives cannot be countered however a small step from each one of us could prove to be a long way in helping out those in distress and pain. #AllForKerala

Landing Page Optimization

Landing Page Optimization


Before understanding the importance and impact of landing pages, it is essential to understand what it is and how it works. A landing page is a standalone page created especially for marketing or advertising purposes. A visitor lands up on this page after clicking on a Google Adwords ad or any other click bait. The landing pages are created with a single objective to get the user click the Call-To-Action (CTA). Many people confuse the landing page with the homepage. While homepage is the opening page of any website giving insight about the site containing a number of links, the landing page usually contains only one link (CTA) to take the user to another designated page. Adding a landing page to a website helps drive traffic and acquiring leads and advertises the expertise of the website.

Optimizing the landing page is a long and complicated process but it is extremely essential to Search Engine Optimization (SEM). If done wrong, landing page optimization could have adverse effects on the traffic of the website but a few pointers could boost quality score and incoming traffic like never before:

  • One main Call-To-Action (CTA)

The purpose of a landing page is to get the user to take action. A laser focused landing page with a single CTA button which caters to the expertise and domain of the website converts better. Using benefit-oriented CTA also goes a long way in appealing to users, e.g. using “Get Free Sample” in place of “Download” or “Add to Cart and save 20%” in place of “Buy Now” instantly attracts people and could boost in traffic and actions taken.

  • Benefit-Oriented headline

A recent study showed that benefit oriented headline increases conversion rate by 4.3%. Users are always drawn towards freebies and benefits. The positive effects of the products rubs on the consumers.

  • Understanding Customers

The landing page needs to be in-line with the motivation, needs, desires and frustrations of the customers. The design needs to be user-centric and eye-catching yet simple with only a single CTA.

  • Relevant Content

Content is probably the most crucial part of any page and is more relevant in the case of the landing page. After creating the content, one needs to assure if it successfully answers the relevant customer questions. What is the product about? Does the page provide necessary information? Will the user trust the webpage? Is the time-taking long enough to frustrate a new user? These are vital questions which make or break any website. A lot of websites design with place-holders like Lorem Ipsum in place of real copies and content. Creating the content should be a priority and the design should be in line with the content and not the other way around.

  • Design

The look and feel of the landing page is what attracts a new user in the first place. A visually attractive design which is pleasing on the eye helps get new traffic and marketing through word-of mouth.

Optimizing a landing page is a time taking process which requires a team effort including a graphic designer, content developer and the IT team. There are a number of potential bottlenecks which could disrupt the traffic of the website but if planned and executed right, landing page optimization could do wonders to your website and business.

7 Reasons why Indian Brands looking for growth in their E-Commerce business should opt for Shopify Gold

7 Reasons why Indian Brands looking for growth in their E-Commerce business should opt for Shopify Gold

Ecommerce Shopify

Shopify has launched Shopify Gold in India in 2017, for rapidly growing and enterprise e-commerce websites in mind. These businesses require hands-on support and the ability to handle larger amounts of traffic and transactions to serve enterprise and high-volume customers.

Why we have taken this topic is, as we meet or interact with many brands on a weekly basis and they always ask us why they will opt for Shopify gold as the preferred e-commerce platform against the other platform or even why not they choose from other options which are given by Shopify only at a cheaper rate.

So here are the Seven reasons why a Brand need to Choose Shopify Gold

    1. The Technology:
      The key Benefit of choosing Shopify Gold is the technology they offer to their enterprise customer at Minimal cost considering the large investment brand need to do initially in terms of E-commerce Development, Implementation, Compliances, Hosting, UI / UX followed by Ongoing Maintenance in terms Integration, Database management, Security Patches, Upgrades etc.Imagine there no charge for extra bandwidth, unlimited SKUs, 99.99% uptime, 600,000 orders per minute, and 7000+ CPU Cores.


      So mainly Brand can focus on their growth strategy and ROI in terms of Conversion optimization, Social or Inbound Marketing


    2. Option to Create Multistore:Shopify Gold gives facility to brand to create and maintain their multi e-commerce store.
        • Multistore option to serve their customers in different regions to give personalized product and maintain inventory or product listing for that particular region


        • Multi-currency is the need of an hour for High volume businesses to maintain price across region considering costing of Logistics, Payment gateway, customer support etc


        • Multi-Language to serve customer in their local languages give personalized touch by delivering content in their local language



    1. Integration of API with their existing Enterprise software like (SAP/ Microsoft Dynamic CRM etc)Normally Enterprise client always has their existing IT or System and process which generally they won’t like to get disturbed. So always it is advisable to have a solution which seamlessly integrates with their existing Applications. Shopify Gold is exactly suitable for such kind of requirement because, with their Advance API, a brand can integrate their e-commerce store within less turnaround time.


    1. Customize UI/UX, Development and Security CertificatesA UI / UX and Developer can give customize experience at the same time checkout experience of their own URL. Which gives them the freedom to build design and solution as per Brand requirement. Apart from this their entire site PCI Compliance with SSL certification with out any additional cost


    1. Access to Advance APIs:As Shopify Gold customer, a brand can access their APIs and Shopify Scripts, so their developers can create logic around the solutions they need for the brand for exp. through Discount APIs they can build conditional discounts product wise or Collection wise or Customer wise.


  1. Dedicate Merchant Manager:A Shopify Gold customer gets a dedicated account manager 24/7 with priority support who are based in India. So, if a Brand needs any help in terms of any integrations, support or queries. Even there are Indian based Shopify gold partners who can help brands in terms of any customization or integration.
  2. PricingYou will get details of their price from Shopify Gold site or by enquiring them or any partners with customization features but here is what they charge


    0.4% of monthly sales or Rs. 65000/month,whichever is higher, to a maximum of Rs. 130,000/month.


    and Surprise to see if you compare with Shopify plus, which almost half Which is 0.25% of monthly store sales or $2,000/month, whichever is higher, to a maximum of $40,000/month


    With same Technology, Features, and Support


    Apart from this Shopify India team is constantly working on improving technologies and especially challenges faced by an Indian Brands. So in Near future, we can see many Big or aspiring brands with opt of Shopify gold as their preferred E-commerce platform.


    As of now more than 100 Business already using Shopify Gold which includes Brands like Raymonds, Meena Bazaar, Joh and Jacobs etc


    All details are available on their Shopify gold website but apart from that if you need any details, Please feel to connect with us.


How to keep yourself updated on Digital marketing Trends and Techniques

How to keep yourself updated on Digital marketing Trends and Techniques


To keep your self Updated on Digital Marketing Techniques you should always follow Latest Trends /Channels / Platform related to industry you are in or if you are working with an agency or freelancer then better to research and update your self on accounts you are handling.

At the same time, you can keep your self-updated by visiting News and updates site related digital marketing like. Most of the sites given below are Indian sites to get better understanding and updates related Digital Marketing in India

Go through current Digital Case studies of Advertising, Media, Marketing, Digital & Agencies. Participate on Active FB and Linked Group/p>

You can follow Sites like Digital marketing strategy advice – Smart Insights Digital Marketing and enroll for latest tools.

Majorly we would recommend you to follow site based on your interest and Topics such as

  • Content marketing trends
  • Big Data
  • Marketing Automation (including CRM, behavioural email marketing and web personalisation)
  • Mobile marketing (Mobile advertising, site development and apps)
  • Social media marketing including Social CRM and Social Customer Care
  • Conversion rate optimisation (CRO) / improving website experiences
  • Internet of Things (IoT) marketing applications
  • Search Engine Optimisation (SEO or organic search)
  • Wearables
  • Paid search marketing
  • Online PR (including influencer outreach)
  • Communities
  • Display advertising
  • Partnerships including affiliate and co-marketing


Succeeding at digital marketing has a lot to do with trying new tools, techniques and strategies. You should not hesitate about experimenting by testing something you haven’t tried yet.

If you’re borrowing another company’s strategy, bear in mind that what worked for them may not necessarily work for you; but at least you will know where you went wrong and improvise accordingly.

As technology changes, it is important that you, too update your knowledge to devise better strategies.

One of the easiest ways of doing so is via continued training. Through persistent learning, you will know of the latest digital marketing possibilities available to you, which you can employ to stay one step ahead of your competitors.


Snapchat Influencer Marketing

Snapchat Influencer Marketing


Social mеdiа mаrkеting hаѕ bесоmе a hugе ѕоurсе of traffic for mоdеrn соmраniеѕ, раrtiсulаrlу those tаrgеting the уоungеr demographic. It’s rаrе to find a ѕuссеѕѕful соmраnу thаt doesn’t engage with Facebook, Twittеr, and other ѕосiаl mеdiа рlаtfоrmѕ. But оnе рlаtfоrm that isn’t typically viеwеd frоm a mаrkеting perspective iѕ Snарсhаt, thе social mеdiа арр thаt allows uѕеrѕ tо ѕеnd limitеd-viеwing-timе, self-destructing vidео and рiсturе mеѕѕаgеѕ.

It might not ѕееm likе аn idеаl platform fоr marketing, but the ѕtаtiѕtiсѕ might ѕurрriѕе уоu: Sumрtо, a соmраnу fосuѕеd оn mаrkеting tо соllеgе-аgе individuаlѕ, found thаt 73% of соllеgе ѕtudеntѕ wоuld ореn a Snapchat frоm a familiar brаnd, and 45% wоuld ореn оnе frоm an unfаmiliаr brand. The арр hаd 30 milliоn users аѕ of Dесеmbеr, hаd ѕurраѕѕеd the number оf uѕеrѕ оn Inѕtаgrаm in thе US аlоnе, and has grоwing uѕаgе abroad. Thе picture messages dо diѕарреаr as soon as a user viеwѕ thеm, but thеrе are still ѕоmе intеrеѕting, аnd novel, marketing possibilities.

The most intеrеѕting thing аbоut Snарсhаt is thе immеdiасу of thе еxреriеnсе. Whilе thеrе аrе workarounds tо ѕаvе thе imаgеѕ, thеrе’ѕ ѕtill a timе limit оn hоw lоng it will bе оn thе app. Aѕ a marketer, уоu can add a ѕеnѕе оf urgеnсу. Trу Snарсhаtting ѕоmе limited-time discount соdеѕ, fоr еxаmрlе. Kеерing in mind thаt the рiсturеѕ саn оnlу bе ѕhоwn fоr uр to ten ѕесоndѕ, keep thе соdе ѕhоrt and еаѕу to rеmеmbеr. Kеу tо thiѕ ѕtrаtеgу, thоugh, is giving a short dеаdlinе fоr using the codes: a fеw hours, оr a dау аt mоѕt. That wау, uѕеrѕ will know thаt thеу hаvе to open mеѕѕаgеѕ from you ѕhоrtlу after they get them to аvоid missing thе goodies.

Keep in mind thаt mаnу uѕеrѕ uѕе Snарсhаt fоr itѕ high entertainment factor, ѕо kеер соntеnt аѕ funny, ԛuirkу, оr surprising аѕ уоu can tо kеер users’ аttеntiоn on your Snaps. Snарсhаt itself саn mаkе thаt еаѕiеr, аllоwing уоu inсludе сарtiоnѕ аnd еvеn draw on thе рiсturе in different colors.

An еxаmрlе of a соmраnу that uѕеd Snарсhаt vеrу well wаѕ 16 Handles, a frоzеn yogurt сhаin. Thе соmраnу сrеаtеd аn account аnd advertised аn оffеr for сuѕtоmеrѕ to ѕеnd a Snарсhаt оf thеmѕеlvеѕ аt 16 Hаndlеѕ, and thеу wоuld thеn get a Snар оf a соuроn соdе thеу соuld оnlу use whilе the Snарсhаt was on thе app: thеу соuldn’t ореn it until thеу went tо рау. To аdd tо thе fun, the соmраnу sent diffеrеnt соuроnѕ tо diffеrеnt uѕеrѕ: 16% оff, 50% оff, and 100% оff, so they didn’t know whаt thеу wоuld gеt until thеу used thе coupon.

Thе takeaways here аrе uѕing thе Stоrу рlаtfоrm fоr lоngеr mеѕѕаgеѕ and, аgаin, giving an incentive for ореning уоur Snapchats: it might be behind-the-scenes infо inѕtеаd оf a diѕсоunt. Thiѕ соuld take thе form of a quick tоur of аn imроrtаnt part оf thе buѕinеѕѕ, a ѕhоut-оut frоm someone (Snарсhаt vidеоѕ аrе sound enabled), or just pictures of fun thingѕ related tо уоur buѕinеѕѕ that thе рubliс wouldn’t see оthеrwiѕе.

Anоthеr wау to uѕе Snapchat iѕ giveaways. Whеn уоu’rе firѕt launching уоur Snарсhаt, уоu wаnt tо gеt реорlе tо add уоu on the app. Onе way to dо thiѕ iѕ to give tickets to a еvеnt аwау, fоr еxаmрlе. Advertise the givеаwау on уоur site аnd оthеr ѕосiаl media, telling аnуоnе whо wants tо enter thе givеаwау tо аdd уоur business оn Snapchat and ѕеnd уоu a Snapchat with thеir uѕеrnаmе аnd a hаѕhtаg уоu determine to rерrеѕеnt уоur соmраnу. Thеn, thеу hаvе tо get fivе of thеir friеndѕ tо аdd уоur buѕinеѕѕ аnd Snapchat уоu аn imаgе with the ѕаmе hаѕhtаg аnd thе uѕеrnаmе оf the friеnd thеу’rе helping еntеr. Thiѕ both hеlрѕ уоu gain nеw Snарсhаt соnnесtiоnѕ аnd disseminate a hаѕhtаg rерrеѕеnting уоur business tо uѕеrѕ whо might nеvеr hаvе ѕееn it bеfоrе.

Thе benefit iѕ thаt уоur offers wоn’t bе buriеd undеr a flood of other similar оffеrѕ, and уоu can rеар thе rеwаrdѕ. Kеер in mind thаt thе main dеmоgrарhiс аt thiѕ роint iѕ teenagers аnd 20-ѕоmеthingѕ, so уоur аdvеrtiѕеmеntѕ will hаvе to be сurаtеd ассоrdinglу.

2014, An Elevator towards successful Social Media & Digital Marketing!

2014, An Elevator towards successful Social Media & Digital Marketing!


With Social Media & Digital Marketing changing its attributes from “nice to have” to “must have” for your business, managing the mediums is a task. If mastered this tricks pretty well you will end up with gaining fruitful results. Below are some tips that would help you nail the digital targets in few simple steps:

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