brand building - Binary - Ecommerce Experts

Embracing Diversity and Inclusion: A Pillar of Strength at Binary

Post author By Sneha Binary
Post date 24 Aug 2023
No Comments on Embracing Diversity and Inclusion: A Pillar of Strength at Binary

In today’s dynamic and ever-evolving world, diversity and inclusion are not just buzzwords but essential elements for fostering innovation and driving success in any organization. We firmly believe that a diverse and inclusive workforce is the key to our sustained growth and accomplishments. With over 15+ years of expertise in e-commerce development and Headless Commerce Solutions, we understand the immense value that individuals from diverse backgrounds bring to the table.

Creating an Inclusive Workplace Culture:
We strive to create an inclusive workplace culture that encourages collaboration, creativity, and the free exchange of ideas. We are committed to fostering an environment where employees feel valued, respected, and empowered to be their authentic selves. We understand that diverse perspectives lead to richer discussions and better problem-solving, which ultimately benefits our clients and the products we deliver.

Recruitment and Talent Acquisition:
Valuing diversity and inclusion starts from the very beginning of the hiring process. We actively seek out talent from diverse backgrounds and communities, ensuring that our team reflects the diverse society we operate in. By embracing a variety of experiences, skills, and perspectives, we can better understand the diverse needs of our clients and develop tailored solutions that cater to their unique requirements.

Diversity Training and Workshops:
We recognize that fostering an inclusive environment is an ongoing journey that requires continuous learning and growth. To support this, Binary conducts regular diversity training and workshops for all employees. These sessions focus on promoting empathy, understanding unconscious biases, and encouraging open dialogue on topics related to diversity and inclusion. By fostering a culture of education and awareness, we can create an environment where everyone feels heard and valued.

Empowering Employee Resource Groups (ERGs):
At Binary, we encourage the formation of Employee Resource Groups (ERGs), which provide a platform for employees with shared backgrounds or interests to connect and support one another. These ERGs play a vital role in advocating for diversity and inclusion within the organization and help us address specific challenges faced by different communities. Whether it’s a group focused on gender diversity, LGBTQ+ inclusion, or cultural diversity, ERGs have a significant impact on shaping our workplace culture.

Supplier Diversity and Community Outreach:
Our commitment to diversity extends beyond our internal operations. Binary actively seeks to collaborate with diverse suppliers and partners, thereby supporting businesses from various backgrounds and communities. We also engage in community outreach programs to create opportunities for underrepresented groups and empower them through skill development and training initiatives.

At Binary, diversity and inclusion are not just corporate initiatives; they are the core values that underpin our success. We firmly believe that embracing diversity enables us to thrive in an ever-changing global landscape. By valuing the unique contributions of each individual and creating an inclusive work environment, we continue to push the boundaries of innovation in E-commerce development and Headless Commerce Solutions. As we move forward, we remain committed to promoting diversity and inclusion, not just within our organization, but also within the wider industry, as we strive to be a catalyst for positive change in the E-commerce domain.

How to take advantage of the booming Ecommerce markets across the globe

Ecommerce

Post author By binadmin
Post date 22 Sep 2017
No Comments on How to take advantage of the booming Ecommerce markets across the globe

Ecommerce markets across the globe are buzzing with a lot of profitable returns and finding out new innovations to overcome the hurdles. Online retail is growing amazingly and hence the predictions are up that it will further keep growing at the rate of 8 -12 percent every year. The estimated sale to reach by the end of the year is expected to be between $427 and $443 billion as per the reports by National Retail Federation. Online retailing has taken a new high by focusing on efficient automation, seamless branding and giving excellent customer service. Let us discuss few of the strategies that one can keep in mind to make the best of the booming ecommerce business globally:

Brand Building

Marketers follow varied procedures and take steps to improve the reputation of their companies. Brand building is one of the most crucial parts to build customer loyalty. Whatever call to action plans they are contemplating to take, customer communications is the key and every marketer should include it in their strategy model. Building brand awareness and hence getting recognition are important pre-requisites for any brand growth; it also helps in gaining new customers and gets conversions for existing customers.

Automation

Automation is a must in today’s hi-technology world since with Ecommerce order fulfillment is an important priority hence to keep up pace, one has to have processes automated for example having automated shipping software, order management and shipping. This will reduce many work hours and reduce labor costs too. Repetitive tasks are completed before time since automation makes it faster and quicker. Many organizations are already using marketing automation strategies that will help them deliver and process faster. Savvy retailers are already using automated software systems in their business and are truly getting much benefit from the same.

Customer Service

Ecommerce means online business; brands will readily loose the charm if they do not stay up to the expectations of their consumers. A Great customer experience helps the users to stay loyal to the brand and also helps in building trust and healthy business relationships. Online retailers need to state clearly their returns policy and any other bigger policy that is related to the product. This makes it easier for consumer to reach out to brands and have smoother interactions post the sales cycle.

Online retail shopping is going to grow in the coming decade; hence it is of prime importance for brands to make themselves reachable to the people without any disturbances. Consumers get comfortable if the policies are transparent; they go for repeat purchases if there are customer-friendly returns policies and processes.

Developing the Digital Frontier

Electronic

Post author By binadmin
Post date 11 Sep 2014

Before you begin expanding your digital presence, you will first want to make sure that you have laid the foundational groundwork. Your core branding and messaging should be in place and clearly showcase who you are, who you help, and how you help. This means you will also need to do some work on clearly defining your target markets for your business. Only then are you ready to start building out your comprehensive online presence.

Here is a 7 step process on how to develop the digital frontier:

Social Media – The Next Big Thing!

Technology

Post author By binadmin
Post date 20 Jun 2014

Marketing in India had always been an expensive affair, taking appointments, going to newspaper agencies, explaining them out, paying them a hefty amount so that your ad should be seen by maximum number of people. Moreover, after all this efforts, you won’t even be able to know the effectiveness of your ads or the conversions made by your ads.

We do not deny the fact that in earlier days newspaper was the major source of posting ads and hoping that someone somewhere reads it and finds his way through to your ‘swanky’ big showroom and buys your product. After all it has always been about money, that’s what we do business for!

Future With Social Media!

Ecommerce Technology

Post author By binadmin
Post date 20 Jan 2014

In today’s competitive world, Social media has become a huge platform which is easily accessible to anyone at any time via internet. Also, in the future it will surely enhance Company’s Profile with maximum brand awareness that will lead to increased communication & improved customer services.

Social media marketing programs generate attractive contents, which is noticed widely and likewise will encourage readers to share the content with their social networks as well.

Social Media Brand Building!

Ecommerce Technology

Post author By binadmin
Post date 20 Jan 2014
No Comments on Social Media Brand Building!

When it comes to a successfully marketed business, a consistent brand is a key. If you don’t have a distinct brand and brand voice that distinguishes you from others around you, then you are just another face in the crowd. Social media brand building doesn’t have to be tough if you know what you’re doing, and we are here to help!

Here are few tips to help you with your social media brand building.