Ease the burden on your IT resources by providing strategy, implementation, and management for any custom or packaged application.

Talk to Expert
Mobile – First Indexing of Ecommerce Sites

Mobile – First Indexing of Ecommerce Sites


Mobile-first indexing has been a popular topic over the past few months. We’ve seen a lot of articles on the subject, discussing how it may impact site appearance in search results. It’s important though not to confuse mobile-first indexing with ranking – remember the basics of indexing and ranking when it comes to this topic.

  • Indexing vs. Ranking

Search engines perform two main tasks – indexing and ranking. The mobile-first index means that mobile pages will be crawled first, and Google will revert to desktop pages if no mobile page is available.

The factors Google use to determine search rankings include mobile usability (mobile friendliness). Mobile-friendly content will be ranked higher in search results when a user is searching on a mobile device – this has been a factor that’s been around since 2015.

Keyword rankings differ based on whether the searcher is using mobile or desktop. This is due to Google ranking factors and roadblocks that exist in their mobile results, such as mobile page speed as a ranking factor and the intrusive interstitial penalty


  • How Can Ecommerce Companies Adapt?

The obvious: Make sure your site is mobile optimized

The first step you need to take, if you haven’t already, is to switch to a responsive website as soon as possible. There are other options for optimizing your site for mobile, including having a separate mobile site, but responsive design is generally recognized as being the easiest to maintain.

To check whether your site is currently mobile friendly, check out Google’s mobile-friendly testing tool.

Mobile Friendly test

Start thinking mobile-first With their move to a mobile-first index, Google is effectively stating that mobile is leading the way in search. If they haven’t already done so, brands need to follow suit.

Thinking mobile-first doesn’t mean mobile-only. As we discussed in the previous chapter, desktop still has a key role to play in search and the overall conversion funnel for many industries.

A mobile-first strategy will take into account the types of searches typically undertaken on mobile, and will develop content best suited for those searches.

Google’s micro-moments explain the typical search intent behind different types of query, and show how this might affect the search results returned in each case.

Google’s micro-moments

As an example of how ecommerce companies can implement strategies to target mobile users, a search for ‘contact Shopper Stop’ on mobile should return options to contact the company quickly and easily.

Through the use of click to call markup, ecommerce sites can provide search engines with the data they need to offer this feature in their results:


  • Report on Performance Between Mobile and Desktop

Reporting on desktop vs. mobile performance is easily and clearly accomplished in Google Analytics.

Measuring rankings and organic channel performance for mobile separate to desktop can give you a better picture of how things are working across both channels. As search usage continues to shift toward mobile, this will become increasingly important.

The vast majority of ecommerce sites need to adapt and work to improve the current situation of how their sites perform for mobile users. When designing a mobile-friendly site, certain mistakes keep popping up, even among top e-commerce sites.

We searched for the most common mistakes made on mobile websites, and found that the vast majority of sites were plagued by significant problems.


  • The five biggest errors we found were:

  • 4xx error codes, which impact a user’s ability to utilize or access the site correctly.
  • Slow page loading speed, which will drive users away and negatively impact SEO.
  • Issues with mixed content, which will negatively affect user experience and reduce confidence in your website.
  • Missing or empty title tags, preventing Google from identifying the content correctly.
  • Redirect chains and loops, which prevent users from getting to the correct destination quickly
How to Boost Ecommerce Sales on shopify

How to Boost Ecommerce Sales on shopify

Ecommerce Shopify

The best thing is to check out Shopify’s marketing guide called 50 Ways to Make Your First Sale – it is full of tips and marketing ideas to Boost your store.

Apart from that i would recommend

  • Build Content Strategy based on your Customer Persona (Target Audience)
  • SEO and Social Media always gives long term return and its worth investing if its targeted very well
  • Some of the Marketing Apps you can use form Shopify App store for example Loyalty, Reward , Instagram follower app etc
  • Even you check with Kit, lot merchant uses very well you can check out their videos and functionalities. Kit can now create Dynamic Product Ads that retarget shoppers on Facebook who left your site without purchasing. You can find a step-by-step guide here on how to use Kit’s retargeting features and I would definitely recommend setting this up for increasing your sales.
How to take advantage of the booming Ecommerce markets across the globe

How to take advantage of the booming Ecommerce markets across the globe


Ecommerce markets across the globe are buzzing with a lot of profitable returns and finding out new innovations to overcome the hurdles. Online retail is growing amazingly and hence the predictions are up that it will further keep growing at the rate of 8 -12 percent every year. The estimated sale to reach by the end of the year is expected to be between $427 and $443 billion as per the reports by National Retail Federation. Online retailing has taken a new high by focusing on efficient automation, seamless branding and giving excellent customer service. Let us discuss few of the strategies that one can keep in mind to make the best of the booming ecommerce business globally:

Brand Building

Marketers follow varied procedures and take steps to improve the reputation of their companies. Brand building is one of the most crucial parts to build customer loyalty. Whatever call to action plans they are contemplating to take, customer communications is the key and every marketer should include it in their strategy model. Building brand awareness and hence getting recognition are important pre-requisites for any brand growth; it also helps in gaining new customers and gets conversions for existing customers.


Automation is a must in today’s hi-technology world since with Ecommerce order fulfillment is an important priority hence to keep up pace, one has to have processes automated for example having automated shipping software, order management and shipping. This will reduce many work hours and reduce labor costs too. Repetitive tasks are completed before time since automation makes it faster and quicker. Many organizations are already using marketing automation strategies that will help them deliver and process faster. Savvy retailers are already using automated software systems in their business and are truly getting much benefit from the same.

Customer Service

Ecommerce means online business; brands will readily loose the charm if they do not stay up to the expectations of their consumers. A Great customer experience helps the users to stay loyal to the brand and also helps in building trust and healthy business relationships. Online retailers need to state clearly their returns policy and any other bigger policy that is related to the product. This makes it easier for consumer to reach out to brands and have smoother interactions post the sales cycle.

Online retail shopping is going to grow in the coming decade; hence it is of prime importance for brands to make themselves reachable to the people without any disturbances. Consumers get comfortable if the policies are transparent; they go for repeat purchases if there are customer-friendly returns policies and processes.

Let's talk about your business

Leave a message here and we shall connect with you to discuss your digital needs.

Fill out the form & we'll be in touch soon!

View All


Subscribe to our Newsletter

Join our email list and get access to latest updates, case studies & research reports



Mumbai, Bengaluru, Ahmedabad, Indore, Canada



    • Instagram
    • In
    • Twitter
    • Youtube