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Top Digital Marketing Trends for the new era

Top Digital Marketing Trends for the new era

Categories
Ecommerce

Today, there are several techniques that are used in Digital Marketing world to market your products and services. Let’s look at some of the Digital Marketing Trends that are fast catching up:

  1. The Big Data Marketing applications give a predictive analysis into the customer insights. This is the trend that is followed by many people globally because they have experienced increase in the volume of sales, data formats and the real time data.
  2. Marketing Automation includes the use of tools like behavioral email marketing, CRM and the web personalization.
  3. Mobile Marketing is fast catching up with the brands with increase in the use of mobile app and mobile advertising. Companies are providing an adaptive mobile design that helps to reduce the load time and provide contextual content and CTAs for the users.
  4. Social Media marketing is a growing field where CRM and social customer care plays a vital role. The huge audience engagement happens with the efforts put by social networking sites to increase their popularity.
  5. Internet marketing applications has fast caught up in the recent years targeting different market segments. According to the research, there are going to be over 75 billion connected devices by the year 2020.
  6. The Internet has seen huge increase in AMP smartphone traffic since the time Google rolled out AMPs. Hence, smartphone app development is the big trend.
  7. The Digital marketing has found new ways to reach audiences and with wearable tech it has come a long way. The digital Apple watch and activity trackers have laid strong foundation in the manner in which marketing was ever done.
  8. Paid search marketing through Google Adwords and online PR is intimately linked with Content Marketing, social media and SEO. These tools have played a major role in digital marketing world showcasing a huge impact on the entire industry.

Digital Marketing trends 2017

The Digital Marketing world has bought amazing opportunities for marketers and businesses to grow their sales and increase their audiences online.

The Branding Prophecies for the year 2017

The branding practices are going to main stream markets across B2B and B2C business models. Here are some of the Branding predictions by the experts:

  1. Howard Belk, Co-CEO (Chief Creative Officer) of Legacy Brands – The focus on process improvements will drive down the costs, thus introducing new mobile channels. The established brands will offer simple, transparent, easy utility approach that will surely enhance customer value proposition.
  2. Thom Wyatt, Managing Director – According to Thom, the US unemployment has led for intensified talent search. The company’s work role will help identify talents that become a person’s identity. Employees require diversified stats, purpose, value and social responsibility metrics to provide the cultural glue for a workforce.
  3. Leesa Wytock, Senior Director (Experience) – Leesa stresses the importance of shift to digital experiences focusing on empathy. The trend shifts from delivery platforms like AI, chat bots, VR experiences to more emotional and interactive impact. The brand employees will experience elevation of employee training, onboarding experience and varied manners in which they will be empowered to be the frontrunners for brands as the Brand Ambassadors.
  4. Brian Rafferty, Global Director (Business Analytics & Insights) – The emerging disruptive brands will move their focus from traditional processes to examine how they can evolve and grow their brand valuation. With the business price wars, the companies are targeting innovative approaches to capture loyalty.
  5. Christian Turner, Global Director (Naming) – According to Turner, as technology is rapidly moving and the global perception of having lost the human touch will keep driving  naming trend. The main question that will haunt brands is how human or how artificial we want our technologies to be?
  6. Maria Boos, Group Director (Simplification) – Maria shares her view on real time messaging platforms like Slack, these platforms will completely change the way we collaborate and share ideas. It will enhance greater collaboration amongst interdisciplinary groups and multiple locations. The use of Slack messaging platform will help reduce the dependency on email communications.
  7. Lauren Thebault, Director (Activation) – as the tools to branding keep becoming outdated, there is going to be growing importance for creating opportunities that will facilitate quick absorption of content through seamless engagement.

The Internet trends keep changing and thus the technologies. For a marketer, it is highly important to follow best practices for profitable business.

 

The Branding Prophecies for the year 2017

Categories
Technology
How to Drive Targeted Traffic to Your Online Store

It’s all too familiar a story.

You’ve created a beautiful online store and you’re carrying products that you know people will love but the only problem is, no one is coming to your store.

Why is that? There could be several reasons but one of them is probably because you’re not doing a good enough job of actively driving visitors to your site.

In this video, we’ll show you six practical and proven ways, that you can use, to drive traffic to your online store today.

Easily build your online store with Shopify’s ecommerce software. Sign up for your 14 day free trial:

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How to Drive Targeted Traffic to Your Online Store

Categories
Ecommerce
Facebook Business Page Likes may drop

Attention Facebook Page Managers, be prepared to lose page likes in the coming weeks and explain to your boss/clients the reasons why? Because to make data more meaningfull Facebook announced on removing all deactivated accounts from the page check out from the source

Facebook Announcement

Facebook Business Page Likes may drop

Categories
Technology
Online E-commerce Portals driving the Real Estate boom in India!

With the Indian E-commerce market reaching nearly $20 billion in 2015, one of the many challenges facing this industry is space crunch. Any lay man would think this as impossible considering that the e-commerce industry is completely based on online buying and selling, and retail property should form a miniscule of the cost for the company. However, with the Indian user going online to buy every single item – be it grocery, washing machine or even furniture; the warehouse requirements of these companies are increasing at an unbelievable pace.

E-Commerce- Real Estate
E commerce Giants to absorb big Real Estate this year

Online E-commerce Portals driving the Real Estate boom in India!

Categories
Ecommerce
How to market your blog?

In this competitive era of blogging each and every blogger is experimenting something new, hence marketing a blog is equally important. Because there are few interesting things to be taken care of while marketing the blog. Here are few pointers to make your blog stand out from your competitors:

How to market your blog?

Categories
Ecommerce
2014, An Elevator towards successful Social Media & Digital Marketing!

With Social Media & Digital Marketing changing its attributes from “nice to have” to “must have” for your business, managing the mediums is a task. If mastered this tricks pretty well you will end up with gaining fruitful results. Below are some tips that would help you nail the digital targets in few simple steps:

2014, An Elevator towards successful Social Media & Digital Marketing!

Categories
Ecommerce
Why Use Pinterest For Branding?

PINTEREST is the latest social media platform that has taken over most of the social media platforms. Since it’s launch, Pinterest has been used to share images across the Internet for a variety of reasons from entertainment value to advertising campaigns. Millions of users prefer this social media platform on a regular basis looking for images that peak their interest so that they may “repin” the images to share with their own followers. With more than 25 million visitors, Pinterest can be a great method to generate brand awareness for all big companies out there who are looking for visual branding.

Why Use Pinterest For Branding?

Categories
Technology
Visual Content on demand!

As we all know Online marketing behaviour keeps changing, so what’s new this time?

It’s the rise of Visual Content, since it has arrived few years back it continues growing till date. The main reason of Visual Content’s rise is its ability to communicate complex messages very quickly. This is extremely useful to digital marketers hence it is likely to dominate the digital marketing scene this year & in the future too.

Visual Content on demand!

Categories
Ecommerce
Developing the Digital Frontier

Before you begin expanding your digital presence, you will first want to make sure that you have laid the foundational groundwork. Your core branding and messaging should be in place and clearly showcase who you are, who you help, and how you help. This means you will also need to do some work on clearly defining your target markets for your business. Only then are you ready to start building out your comprehensive online presence.

Here is a 7 step process on how to develop the digital frontier:

Developing the Digital Frontier

Categories
Electronic

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