Shopify Summer Edition '24

Blogs

Ease the burden on your IT resources by providing strategy, implementation, and management for any custom or packaged application.

Talk to Expert
BINARY ENTREPRENEUR LEAGUE

BINARY ENTREPRENEUR LEAGUE

Categories
Ecommerce

Introducing an inter-organisational business incubation event focused on enhancing our team’s entrepreneurial spirit’s and ambitions.
Binary Entrepreneur League is designed in such a way that its character targets to give a new lease to Binarians thought patterns, help in developing their creative thinking element and get their innermost entrepreneur desires up and running.
Here are our 5 final teams:

1. Dresskart

Dresskart
Introduction: Every color says your mood and reflects your personality,Dresskart provides all the shades and patterns for enhancing your beauty.Vision: Our vision to be the No. 1 retailer for dress materials in India
Our Mission: To expand our business both offline and online and have a powerful presence on both fronts.
Our Value: Integrity, Respect and Passion for excellence, working together.

2.Happy Feet

Happy Feet
Happy Feet brings to you a wide range of ladies footwear ranging from trendy Chappals to cool Sandals.
If you are looking for happiness for your feet as well as to your wallet, this is where your hunt ends!!!
Vision: To bring happiness to ladies who wish to buy comfortable and trendy footwear at economical prices.
Mission: To help ladies who wish to buy comfortable and trendy footwear at economical prices find their fitting pairs of Chappals & Sandals

3. Fashion Hub & Crafts

Fashion Hub & Crafts
Fashion Hub & Crafts is our Fashion idea of giving our esteemed customers the best in terms of Design, Style and Quality.
We keenly look forward tying up with prominent designer houses to add value to our on-going business.
Vision:To bring exclusive designer pieces that are one of a kind having best quality at its core.
Mission: to churn out the best design pieces directly from manufacturers and bring it to final consumers at very affordable rates.

4. Masala Makers:

Masala Makers
Mission: We ensure to deliver high quality premium spices with the right mix of health and taste
Vision: To make Spices and Mix “Taste Like Never Before”

5. Classy Desis

Classy Desis
Classy Desis, is a fashion brand that brings to you, meticulously chosen contemporary as well as traditional jewelry.
Vision: We envision ourselves as people’s choice of the go to brand, when it comes to artificial jewelry.
Mission: The mission of Classy Desis is to have something in store for ever
Effective Email Marketing tips for Ecommerce

If you are running an Ecommerce business, we sure know that you are looking for varied strategies that will help boost your business growth. Email Marketing is one component of your Ecommerce strategy that helps to get good number of conversions. Ideally, there are several options that help to grow your Ecommerce business online by the means of social media, Content Marketing, SEO and others. Email Marketing is one of the best means when it comes to creating customer engagement and build brand loyalty. According to a recent study, 33% of consumers have reported that emails are main motivators to shopping online. Given below are few of the Email Marketing tips that can give good effective results:

    1. Offering Subscription incentive and welcome series emails

A smart marketer will absolutely know the importance of email lists. You can offer your subscribers some incentive by giving them offer coupons, discounts on the products they buy for subscribing in your email lists. After they subscribe to your list, it is now time to send them your first welcome email, followed by a series of emails. With the first email, the primary objective is to form a brand impression. The second email can be sent to build a brand identity and the third email should be targeted towards getting conversions.

    1. Make your subject line attractive by including FOMO (Fear of Missing Out)

Subject line is the most important since it’s the first thing a viewer sees after signing in, in their email accounts. You can grab user’s attention by creating curiosity in subject line. The use of FOMO that is Fear of Missing Out makes use of the phrases like “don’t miss out”, “last chance to grab” creates a sense of urgency amongst the users.

    1. Engagement and Personalization in your emails

Make your email engaging by creating stories, after all people love reading stories. Your email should be entertaining and should sound natural when readers are reading them. Customize your email to suit the requirements of your users, simply making use of first name encourages a deeper connection and helps subscribers to have trust on the brand.

    1. Ask customers feedback and give them something valuable

Your customers are special to you, give them something valuable by sending vouchers and discount off. The study states that almost 34% redeem the vouchers sent to them. Ask customers their valuable feedback, what they are looking for and if, is there anything missing and how would they want brand to serve them better.

    1. Strong Call-to-Action plan

Be very precise and straight in your message, include actionable CTA that stands out and create a sense of urgency in your message. Use words like “Today”, “now”, “Free”, etc that will motivate them enough to take some action.

    1. Wake-up inactive subscribers

Your email lists may look pretty much longer but there may be inactive subscribers too, to get them back send them personalized email that will reactivate communication. As Neil patel suggests in his infographic, “sending emails to people who are opening them and the people who are not opening, put them in re-engagement campaign to make them active”.

    1. Personal email for Cart Abandonment

People often leave their online shopping carts that they had picked items and placed it in their carts, brands need to play with strategies to gain the customer back and push them into finishing the purchase. A cart abandonment email can surely help to recover the lost sales. The brands may include discounted coupon on the product they had selected or offer a coupon that they can utilize if they complete the purchase.

    1. Integration of Social media channels in your email campaigns

Social media is very wide and infinite; use this benefit to pump up your email marketing campaign. Include social media links in your emails where the users can directly get onto your landing page or whatever product pages you want to direct them to.

    1. Subscription options

People get more frustrated with the amount of emails they keep getting from brands, you can use a smarter side to this by giving your customers chance to make their own selection. this will not only reduce unsubscribe rate but also your customers will appreciate you. Include in your emails, a preference center where users have control over email frequency, update information, change the content and even unsubscribe.

Effective Email Marketing tips for Ecommerce

Categories
Ecommerce
Facebook Messenger for Ecommerce to sell more Physical Products

We already know how selling online is critical to brands objective of using social platforms for selling. Today, consumers are looking much more than traditionally what it used to be. They need someone to resolve their confusions, solve their queries and address their unique needs. Hence, one may wonder how you do that. It is in fact, part of a learning process for brands and people are using and finding varied mediums to buy and interact with the brands. The recent research suggests that 32% of online people showing interest in mobile ad get converted on a desktop and over 60% of consumers shop from one device and continues on other. The data is quite fulfilling to pay deeper attention to what is missing here; consumers today are using different devices for different things and purposes. The best way to bridge the gap here is by the means of Facebook Messenger Marketing and the results are astonishing!

Facebook Messenger is simply great for your Ecommerce marketing since it allows one-on-one interaction with the prospects. The users can converse with the brands the way they want and are comfortable in. Facebook is a powerhouse that can help to convert the prospects into actual customers. Facebook messaging has taken Ecommerce to bigger heights by making available brands wherever and whenever the customer desired. The huge popularity of messaging apps have created demand for Chatbots that converse intelligently with the users and give answers for general questions asked. Chatbots are going to be hugely popular in the near future providing greater relief for organizations to do automated work of chatting and resolving queries of the customers. Given below are three tactics that will help to sell more physical products on Facebook messenger:

    1. Retargeting through BOFU (Bottom of your funnel)

Bottom of your funnel are the audiences that are close to purchasing your product, it includes the people who have visited your website, the people who have chosen a product and put it in the cart and the people who have checked out your product. These are good enough reasons to realign marketing strategy and give your prospects the offer to come back and buy the product. You can retarget the people to buy by offering them coupon code that they can use for buying or redeeming the discount.

Given below are simple steps to get more BOFU sales using Facebook Messenger:

Setting up your Facebook Campaign

Create a new Ad campaign within Facebook Ads page and set objective to “Traffic”

Retargeting

In the Ad set window, edit the placements excluding all except Facebook feeds.

Cart_visitors

Set the traffic destination to Website or Messenger.

Traffic

The target should be on people who have already visited your website and excluding who made the purchase.

New_audience

Next step is to Optimize your Ad delivery for Link Clicks and not Conversions

Optimization

With this new Campaign and Ad set, it should be configured correctly to create the Ad. You have the choice to select any type of Ad, just make note to select “Messenger Text” under “Destination” given below:

C1

Write a message that explains your users that they get a Coupon when they reply to your message with the word “Coupon”. Given below is how your finished Ad looks like:

boom

When the user sends the message, they will receive pre-written message given below:

boom By Cindy

If you follow the above processes, you are almost half- done.

Setting up the Chatbot

For setting up the Chatbot, you will have to log into your ManyChat account and click on Automation option given on the left side.

Manychat

Add “Coupon” as the new keyword

Keywords

Also change the targeting message to “Message contains” as keyword, it should look like the image given below:

Message

Also, you can add common misspellings that the user may have typo. You can write automated message that includes coupon code and link to the shop.

Edit_keyword

Your automation step is complete here. As the user types the word “Coupon” in response to automatic Facebook message, they get automated response with the coupon code:

coupon

The campaign is powerful enough to track people who have abandoned your shopping cart, it sends coupon code with the link to your product to complete the purchase. Facebook messenger campaigns are running high and dry with good click through rates.

Contains_coupon

By this stage, you may already be seeing a high ROI Facebook messenger remarketing campaigns

Adjusting Timeline to Maximise Revenue

The common questions marketers come across is, that the brand may miss out on revenues if they keep offering coupon to all and in any case consumers are going to buy the product. For this, there is an easy way out,brands can adjust their timelines to target only those people who abandon their carts more than three days ago.

You can check what works best for your brand and for your customer to get you maximum benefits with overall good results.

The above is smarter way to optimize your bottom funnel.

    1. Automated Onboarding Message

The main focus in this is to focus on how you can use Facebook Messenger Chatbot to increase the engagement with brand new visitors. Customers are looking for information online so when they ask some query they are looking for a human touch response but that would not always be possible. Hence, onboarding messages are used that will shoot when the user asks common questions. The Onboarding messages are used to answer common questions like FAQs, Provide information, Help people find information they are looking for, Brand engagement. Given below is a good example of an automated Chatbot message:

Welcome_Massage

Let your prospects know that their message has been received and they will be answered shortly, you can send them useful links based on their queries.

To setup this inside – ManyChat, click on “Automation” and “Main menu”

Main_Menu

Finally, you will be able to check which buttons are getting most clicks.

Meet_cindy_Joseph

The information can be used to make your options useful by identifying what your visitors are looking and creating.

    1. Shopping Platform Integrations

Facebook Messenger is one of the most basic shopping platform integration used for order confirmation. It is available on Shopify platforms. The below image shows how it exactly looks like:

Jean

The best thing about this type of order confirmation is that it triggers a good response from your customers by keeping them engaged with your brand.

is_this_about_delivery

You can also send money through the use of Facebook messenger by sending peer to peer payments. Facebook is working on process where users can store their credit card information for quick payments. This will help the users to see the ads on feed and with one click; they will be able to make that purchase.

Facebook messenger for Ecommerce is at a very early adoption stage and not much of your competitors may be using it. As it gets more popular, you are more likely to see lower response rates but as far as your brand conversation goes you can see good click through rates. These metrics are sure to fall down once people starts getting too many of messages just like it did for emails.

Facebook Messenger for Ecommerce to sell more Physical Products

Categories
Ecommerce
How brands can maximize sales by using Amazon 1P Multichannel Marketing

Amazon is one of the largest Ecommerce portals with over 100,000 sellers and hence faces immense competition within the dealers. Amazon provides multiple options for vendors to showcase their products and hence exclusive vendors get an access to their marketing tools to build their online presence. But, like every great thing takes time, to get verified conversion it takes time to build audiences over running campaigns. Let us step down to few of the marketing basics, as it’s commonly known as first party (1P) marketing.

Being a 1P vendor can get you many, many real benefits – it increases consumer confidence since shoppers will see the products as being sold by Amazon. This will enhance the product reliability and it is seal of approval that no third party gives. The vendors get to use more marketing tools on Amazon retail as compared to third party platforms. Vendors will be able to use 1P marketing only by invitation from Amazon, only after that they will be able to access Vendor Central portal.

Marketing Services

Amazon Marketing services (AMS) provide PPC ad solutions to its vendors that help them to reach new customers and drive their sales. This advertising service is for suppliers on Vendor Central and Vendor Express. Vendors can use headline ads and product display ads along with sponsored products that are offered to 3P sellers.

Sponsored Products

These ads are the PPC keyword based program that gives 1P vendors opportunity for more promotions. The ads appear on product pages and below the search results. Sponsored products are the best places on Amazon to increase your product exposure. Sponsored ads will land your ad on the first page when the users are searching for your product category. The ads are only displayed only for items where the vendors own the buy box.

Headline Search Ads

Headline search ads are the targeted Cost per click (CPC) ads that appear at the top of first page of search results on desktop and mobile pages. These ads give more visibility to brands and chance to interact with customers right from the start of purchase process.

Product Display Ads

These CPC Ads appear only on related product pages, these ads are not targeted by keywords. The ads are useful if your target audience’s interests are very specific to product that the brands sell.

Following are the key AMS Campaign strategies you can use:

  1. Match your keywords with Amazon Standard Identification Numbers (ASIN), combine your brand name with high level product category items.
  2. Manually add the keywords and prepare a good keyword list adding relevant misspellings. Aggressive bidding will help to capture relevant traffic to your ads.
  3. Reach out to new customers and promote high-level product categories, make use of product display and headline searches.
  4. Review your performance by reporting metrics; analyze ASINs, check for relevant and matching keywords.

Advertising Options for 1P Merchants

1P merchants can benefit by using promotional programs and other marketing tools made available by Amazon. The promotional programs include subscription service, Deal of the day, Lightening deals. There are thousands of vendors that are working with Amazon so brands should note the fact that their brand may not have guaranteed access.

Amazon Vine helps to send your product to top reviewers before it is put on sale. As consumers trust UGC more than ads, it can help to boost your sales.

A+ Content Pages helps to form a bulleted list of your product, brand can use logo, embedded video and other interactive feature for consumers to look at product and connect better. Amazon reports states that A+ helps to increase the sale on an average by 3 to 10% where brands can provide information and users are better able to connect through the use of improved SEO and content.

 

How brands can maximize sales by using Amazon 1P Multichannel Marketing

Categories
Ecommerce
How Apparel retailers embrace new strategies, counting beyond just conversions

Apparel markets have seen a major shift in last one decade or so. The reason is rapid commercialization; retailers are growing beyond just four walls and leveraging the idea of online business reaching more audiences online. The advertising structure has completely changed keeping in mind the purchase intent and advertising methods. Newer marketing tools and technological developments have led to more competitive markets globally showing a good revolution across buying and selling industries.

Google often changes its search result type keeping in mind the user intent; this helps users to make searches in specific verticals. Search engine results page or SERP as is commonly known display videos or related articles based on users’ intent. Accordingly, apparel retailers need to optimize content based on SERP display of targeted keywords. Today, advertising and marketing go beyond the measure of simply looking at conversions. Apparel brands are looking forward to set goals and measure success in the way they interact and engage their customers. It has become highly important for brands to take into account newer marketing methods, ideas and measurements. Apparel industry as a whole has seen bigger competitive landscape with shifting search trends. The massive change have led to more online conversions by including latest digital methods and devices, it tremendously helps to improve on User Engagement that goes beyond simple purchasing power.

Significance of Brand voice

Brands must purportedly engage its audience by providing them with personalized content. This helps brands to understand their users and create a content strategy that well aligns with SEO and social media goals.

Brands relevant tone and message should align with their organizational objectives and they should use key insights from audience data and purchase data to appeal to people. Seasonal announcements help to engage with audience by offering them relevant product offers. Take the case of Nordstrom, the company crafts content around important events and seasons. Their content often revolves around events like wedding seasons, prom, swimwear, seasonal work attire, etc. the below example shows how Nordstrom formats its content putting user intent in mind. While searching for “wedding guest” query, Google knows the user intent hence it can derive that the user is basically looking to wear something for a wedding.

weddingguests

Nordstrom have remarkably engaged its audience with creative marketing strategy. Nordstrom is equally leading on Facebook pages for discussions that are relevant to new wedding looks and work attire. The brand have clear objectives that are simple and sleek through images, post the copies and links that provide better engagement and visibility amongst the users. Through this type of marketing it will lead to better engagement through word of mouth and increasing the conversions.

nordstrom

The main marketing key lies in knowing what customer wants to interact with, hence content message should be written keeping the purchase intent in mind along with marketing strategy. Another very good example of an online male apparel brand is Chubbies. It’s a niche brand selling men trunk and shorts, they have created a distinct and very clear marketing message across all digital channels as a unified brand image.

Finding your Influence

Influencer marketing is one of the most upcoming forms of marketing because today people trust “people” more than any brand advertisements. Influencer marketing campaign helps to expose your brand to newer audiences that will be more excited about your product brand. For example, take the case of BlackMilk Clothing; the influencer often shares her favorite items on social circles and answer user questions that help to spread the brand awareness.

blackmilkclothing

Inluencer marketing does not only relate to social media, it also takes into account other activities and platforms that influencers use. Many influencers run their blogs that has massive following hence when an influencer belonging to your industry or product niche feature your product in their blog, it can have direct impact on the visibility of your brand in SERPs. Brands must consistenly try to shift their communication to potential customers to push through all mediums, for web properties belonging to them or that of influencers. The culmination of different media can help bring a bigger outcome and help brand work towards a specific goal like increasing the engagement and expand the reach and visibility.

Product Listing Ads

Today brands are going beyond what was just ordinary, along with Facebook ads and traditional search ads they are recognizing the power of Shopping Ads. These are basically Product Listing Ads (PLAs), appearing on the top of Google mobile search results having visual impact. The ads shows to user a photo of product complimenting with color, size, store name, price, etc. more details can be added through ad extensions.

Benefits of using Shopping Ads

Shopping Ads can provide long lasting benefits for your business profile, it helps:

  1. To promote inventory and enhance in-store traffic
  2. To Nurturing the leads who are looking to buy the product

It is highly important for brands especially apparel brands to evolve themselves out of traditional strategies and market their efforts towards latest digital tactics. Different marketing efforts like content strategies, influencer marketing, facebook ads, shopping ads and other types of ads help to stay on par with competition.

How Apparel retailers embrace new strategies, counting beyond just conversions

Categories
Ecommerce
Why Web developer’s Project Completion estimate is important?

Web Development is a huge arena that requires a lot of patience, hard work and determination. The sheer challenge here is the completion of web development project delivery on time. Many a times, it so happens that there are several revisions to developer’s project analysis while several times the project time is underestimated or over estimated. It is highly important to take note of each and every step of web development that shall give proper estimation of costs and the time.

Every successful step in web development designing is a step forward towards achieving a milestone. Developers are themselves keen eyed when it comes to using finest of their developing abilities. Hence, every time they design they will find a new design feature that could make it better and sometimes changes from clientele are unavoidable. So developers ideally gives project estimation based on the processes they follow. Most times developers make use of existing codes because that has been previously used.

Given below is the lowdown on the entire project estimation and why is it important:

Developing Buttons

Buttons are probably the best known feature of any website. So, let us assume that client needs a reordering button. So a reorder button is created in the ecommerce store, this button will help customers to reorder a product based on previous purchases.

New button – Designing a new button is a visible task that would go on a product listing page. Existing add-to-cart button can be added provided some changes are made that are distinctive. Move the button outside the cart’s HTML form in its own form so it does not look different.

Button for repeat customers – This button is being specially designed for logged in customers only they are basically returning customers. Ecommerce systems hence have a code that helps to detect if someone has logged in already.

Actual customers – These are the customers who have bought the product from the brand hence only they will be able to view the button. It requires some answers to be fulfilled by the database. The performance of the queries is taken into consideration since load time is important; hence the time for development needs to be added for actual calculation of performances.

Connecting buttons to the actual server – The buttons are only visible to actual buyers; it needs to connect it to actual server so a pure action is undertaken when clicked. The first task is to wrap the button in an HTML form and embed the product ID in the hidden fields so the server knows of the product customer is looking for. A URL end point need to be created that will help to add the route and controller that will hold the server logic. With all these three elements, the button is connected to the server.

Check product details in previous transactions – The product details can be checked in the backend system along with the actual goal of the button. The product ID is derived from customer’s orders. For doing it, the database access is required to find the product; embedding the ID helps the server to know the product that customer is viewing. We can use same queries with some tweaks to find more on product line. After having the line item, it could be copied to the cart with other options or sizes the customer ordered.

Redirecting the users and testing – After the product has been added to the cart, the customer is redirected to cart page for the checkout. Testing is important across the whole development to check for its functionality.

Take it live – The final step after development is to get the Code live with all its functioning up and running. It is usually an easy step except for it’s a very large project. Sometimes the scheduling takes some days, weeks or months for unexpected delays may creep in.

Most times developers fail to make correct estimates without considering the above points. The reason could be miscalculations or sometimes over estimation and the feature is marked as “done” even when it is still remaining. A simple reordering button as it may seem, but it consists of a long list of complexities and time that goes into making is prolonged. One change in button consists of several steps and modifications; it requires graphic design, front-end logic, HTML forms, backend changes, database queries and so on. Hence most software features take time in building the outcome, it’s easier said than done many things go beneath the roof before showing the outer shine.

A skilled and experienced developer follows the process and provides estimates including all time-bound things that are to be implemented, designed and developed. Along with a good programming and the way each step is being followed, there are assumptions and questions that everybody feels about. Some things are really doubtful while rearranging things; the order of priorities or the options may change. Every single change will bring a different estimate time and cost calculations.

To summarize it, let us make it very short and simpler. The actual estimated total time is difficult to analyze, the web development is quite a complex process that requires many teams working under the same project. Hence, it is the responsibilities of the merchant as well as the project team to estimate time, cost, and seek any clarifications if needed to get a realistic picture and accurate estimates.

Why Web developer’s Project Completion estimate is important?

Categories
Shopify
How to get results from Instagram Influencer Marketing

Ecommerce markets are in all likelihood spinning the game with thousands of online tools and platforms available to grow your business. It has made it super easy for brands to influence their customers by making use of social platforms. Instagram Influencer Marketing has come out to be great reliever of sorts helping smaller and bigger businesses to showcase their brands and make them popular. Instagram marketing has exponentially grown in a very short time span that gives many advantages; you not only grow your followers but leverage your brand identity.

Kissmetrics report states that over 70% of Instagram users look up on varied brands on the platform and looking forward to consume the content. Instagram is an effective tool for your ecommerce business with over 300 million monthly users. Every marketer has a dream to show their product to its customers in the most prominent manner. The trick is to display your product strongly in front of customers but not overly trying it. Hence, Instagram Influencer marketing is best regarded when it comes to show your brand. You can make use of Instagram in two methods; one is by building your own following and second is by Influencer Marketing.

Building your own Instagram Audience

Online tools like Webstagram or Iconosquare helps to build Organic following on Instagram, through these tools one can select relevant hashtags and reach out to right people interested in your industry. Webstagram is a wonder tool that provides excellent way to search for popular hashtags. Webstagram search helps to search for key information that is relevant to Instagram marketing strategy. However, it is highly important to know how to do posting on the right day to get optimum benefits. Iconosquare is another most awesome tools online that tell you exact times where most engagement happens.

Instagram audience

The tools help to make your brands popular by indulging in marketing at perfect times. The above image shows sample data from Iconosquare. Shopify study indicates that the dark circles are the ones which you usually post and light grey are the ones which get most engagement. The ideal time for posting is represented by large light grey circles.

Siphoning the followers – although there are several means that you can directly touch base to attract your customers, the easiest ways are the ones that do not require any efforts. Like in the case of this marketing strategy that is to siphon the followers from competition. You already have correct knowledge and audiences that are following your competitor’s account, you know which products they are interested in, how they are selling it. Once you start siphoning, you know you have at least some targeted audience. One can easily do this, by “following” competitors account and then engage with them by following them, liking their pictures, commenting on their photos. A shopify’s test run showed that by following an account you at least get 14% follow backs, 22% followbacks and likes and over 34% of comments, likes and followbacks. It can look pretty much tough at first but once when you are into it, you get the solid data with you to implement your strategy right.

First let us understand the concept of Instagram Influencer and Influencer Marketing!

Instagram is all about reaching your audiences; brands are marketing their products with the objective of getting many followers and get some proportion of those followers into conversions. That is where the role of Influencer marketing kicks in. Influencers on Instagram could be any person having a celebrity status or a person having a huge following. These are the people who are influencers they have great following up of people and people might just be interested in your brand. You can turn your small new business having minimum following to a larger following in a matter of just few days through the power of Influencer Marketing. You just have to search for influencer in your niche, contact them and agree on terms through which they will market your product or brand.

Companies like Boxed water uses Instagram Influencer Marketing for their campaign The ReTree Project, it was a simple campaign in which users had to post a photo with hashtag #retree. For each of this post, the company used to plant two trees. Social media examiner report states that in a time of just one month, they have generated more than 2,600 posts having #retree hashtag. Visually appealing products have larger influencing factor when it comes to Instagram influencer marketing, it could be a great booster to get larger following in a short span of time.

boxed water

Now, the most important question is How to convince the Influencers on Instagram to market your products?

Influencers are basically the people having larger reach, hence any brand would want to get accustomed to them providing they are somewhere related to your industry or the product or services relating to yours. Entrepreneurs who are just starting out may find this as little intimidating. Its very difficult to get started at first because first brand has to figure out what kind of influencers they need, searching the right influencer, how to reach out to them, how to impress them with your product or brand, how it will affect the sales, so on and so forth. Its not a rocket science, but with slow and gradual steps, it all can be achieved. Given below are few of the steps that help you get started:

Building Influencer Marketing audience on Instagram

  • Finding the right Influencer

The foremost step to start marketing on Instagram is to find the influencer that belongs to your industry or product line. Influencers from your industry have higher chances to fetch more following because people of similar interest are already their followers. Targeting specific customer from your industry cuts down your work by half. Free online analytics tool are really helpful to find relevant keywords on Instagram that will help you with Instagram marketing strategy. You can select from a bunch of hashtags and keywords where you think audiences may be interested in. Finding the right influencer with all the research work is worth your time otherwise it may get expensive for losing your money as well as time.

ninja outreach

  • Negotiating with Influencer

You can get good success in your Instagram marketing strategy once you have right influencer. People are more likely to follow the product or brand, which they see Influencer promoting on their feeds regularly. Hence it is of vital importance to check if your product aligns with what your influencer have been regularly promoting on their page. You can form a partnership with the Influencer by first introducing yourself and the brand and the product that you like to market. Influencers usually are monetarily working; hence you can provide product samples also talk about money they will work for. You can find their contact details and information on their page.

Contact them and giving your influencers a brief idea about your product and what you want them to market will set their intentions on it. Creating a Mood Board for your product brand will help them getting connected and feel your brand.

mood board

Mood Boards are nothing but a collection of images that gives some sense of the product to the on-lookers. The above is a sample of Mood Board created by Neil Waller for promoting his business brand – Shore Projects. It gives influencer good sense of conveying brand’s message to its audiences that makes your marketing all the more successful. Remember, that no influencer will work for free so it is best to talk out deals with them and have all things sorted on paper. Agree on terms together and give them some samples that they can try and be sure of.

  • Measuring the output

Campaigns with good framework always give better results hence It is also important to measure the results. You would know what works and what doesn’t work. Online tools like Bitly helps to keep multiple trackable links for every influencer you want to target. You can ask influencers to post your business link on their bio page, that way you would know how many visitors are coming from their page.

influencers

Instagram Marketing has been of great help for Ecommerce merchants; visually appealing products have greater outreach. Organic following in Instagram is an achievement one should draw in Instagram marketing strategy plan. It is a great platform for building brand and growing Ecommerce business.

 

How to get results from Instagram Influencer Marketing

Categories
Ecommerce
4 Effective Customer Engagement strategies

Customer Engagement becomes of significant importance to create selling opportunities. Marketing is simply a way of connecting to consumers; however, more relevance goes into building that relation with consumers that is long standing. Sometimes, customers are not really happy with the manner in which brands interact with them. Brands make biggest mistake by annoying their customers beyond the limit, customers often complain of bombarding emails, following them on every social networks and text messages, etc. given below are top strategies to create Customer Engagement in a most fruitful manner:

  1. Precise time EngagementCustomer Engagement is undoubtedly a powerful means to build relation with them but it is even more important how you build upon that relation. Some contents are ever so green so they are readily invited by users and some content only matters if there is some specific event attached to it.
    It is highly important to understand the behavior of the consumer, if the content is sent on time and doesn’t resolve a customer issue it’s not going to make any sense. Similarly, a seasonal content not sent on right moment, would not make any sense to consumer reading at much later time. Triggered email marketing helps to understand behaviors of consumers and send time bound and relevant content to your audience.
  2. Customer PrioritizationCustomers are the market king and one of the most important assets for any organization. So they should be held on top priority, it becomes especially important for engaging your customers. A customer-centric company would do anything possible to gain customer trust and loyalty.Most organizations today have general customer handling departments that help to analyze behavioral data, email activity, website logins, customer habits, priorities, etc. Certain myths surrounding customer needs are well portrayed in the chart below:

    Data collected with a customer visiting your website gives a lot of information about customer choices. If they like a specific ornament, brands can send relative image of the same ornament with discounted offer. This is definitely going to bring a lot of value to your brand.

  3. Conveying messages differently and not overloadingImagine the feeling one gets with same throbbing email every time, a customer makes a purchase or getting similar response to a query. This can get really frightening as your customer may find it annoying. As Susanna Tarrant, Digital Marketing Coordinator for Marketing Copilot rightly puts up, “Rather than trying to close the deal too early, you should create content filled with information for your audience. A useful content marketing strategy changes the conversation. It makes it about your customer and not about you or the sale.”Educating your consumer is of high value; too much of text content may send negative signal and push away users from the website. Visitors on your website are looking for critical information hence it is best regarded to give them a clutter-free layout with easy browsing options.

    Conveying

    If the brands have a very important message to be conveyed, it is important to give instant value to the users. The above image clearly gives customer a solution for specific problem. Customers get engaged when we highlight important points they may want to use.

  4. Avoiding Awkward situations

    A great customer relationship is formed when all hurdles are bypassed so brands should particularly be very alert when it comes to maintaining transparent relations and dealings. Customers become loyal when they find value in the brand. Customers do like surprises but that would be in the form of rewards and not hidden fees and expenses. So brands should not do something that will create barrier to upholding a good relationship.

    Customers should be aware of all billing details before the checkout happens, there should be no unpleasant surprises waiting for them. To improve customer experience, the best idea is to follow good marketing habits. Customer Engagement will grow with creating brand value and awareness through genuine and transparent dealings.

4 Effective Customer Engagement strategies

Categories
Ecommerce
Guide to Email Marketing Metrics

Email success is of great importance when it comes to attaining Marketing successes. Once, we have a basic understanding of marketing metrics, understanding email marketing is not of a very big issue. There are different variations to it some are used for ad campaigns or on-site performance metrics. Given below are few of the guidelines to optimize your email campaigns and newsletter program:

  1. Email list growth – The email list sizes are of prime importance since it highly advocates what would be the percentage of open rates. If your email size is large, you would see more users who may open your emails but then there are other groups of people who are less passionate about your brand. In similar case, when you have smaller email list, people are very passionate about your brand hence you may see a higher open rates and click through rates. This gives higher user engagements rates. So, you can determine the success and failure of your email marketing campaign through the list size and the type of the users placed on the list.
  2. Delivery Rates – Email Deliverability rate is the number of the emails that were actually delivered to the recipients, this list may also include emails that ended up in spam or junk folders. The total email delivered and bounce backs will tell you the number of bad addresses you have had in your list. Email lists that are prepared in-house giving low deliverable rate may mean there is improper data fed in the system and need some immediate attention.
  3. Open Rate – Email Open rates signifies the total success rate of your email success metrics, this needs a proper monitoring to help you optimize your email campaign. Open rates of Emails are nothing but the percentage of people who received and opened your email. This is the very step for achieving email marketing campaign success. It is very critical information that determines further evaluation and steps to improve on marketing campaigns.
  4. Click-Through rates – These are the actual clicks from emails to websites or landing pages. The basic motive for brands to arrange for any clicks on emails are to get conversions and monetize the transaction. The clicks through rates are representation that people open the email and clicked the links.
  5. Conversion Rate – Conversion rate is an important metric determining overall email marketing success rate. This shows how much revenue is generated from total number of clicks and how many registered on your website. General email marketing platforms like Comm100 tracks the deliverability rate, open rate and click through rates, conversion tracking however need to accommodate through internal settings.

Email Marketing successes are determined by the above key metrics that delivers important analysis in forming further marketing strategies. Each of the these key metrics help to form a standard representation about how the email campaigns are performing.

Guide to Email Marketing Metrics

Categories
Ecommerce Technology
Top key strategies to help you gain back the traffic on your site

Getting traffic on the websites is one of the key elements to get customers buying products from you. There are remarkable ways through which you can attract your customers by knowing the right time and place to market your business. Mobile optimization is one of the top priorities because more and more people are shopping on-the-go so brands should be making super easy for them to get on their webpage and have a hurdle-free shopping experience. Let us take a look at some of the key strategies that will help to gain traffic on your webpage.

  1. Optimized Mobile Strategy – Physical stores have geographic limitations, this can be overcome by the means of Geotargetting. Geotargetting helps to boost the food traffic on webpages through shopping and making use of search campaigns. The bid modifiers help to target relevant ads while shoppers are closer to store.A survey by Deloitte showed 49% of mobile traffic. Google’s free tool allows anyone to check on the site speed and provide recommendations on different ways that can help optimize the mobile site.Cart abandonment is a common issue; brands should provide frictionless buying experiences to their customers. Customers are looking for similar experiences the way they find it on using desktops. Checkout options must be optimized that ensures to keep up with the sale.

  2. Maximizing Returns on Investments – The past data can be useful in predicting the top performers; it also helps to analyze previous year’s output. The past data helps to make informed decisions on products.Remarketing strategies are highly sustainable with proper approach; you can make a list of audiences that bought products and then increasing the bids on those audiences. It will help to derive a conversion.

  3. Promotional Strategy – Promotions are part and parcel of any business, competitive pricing helps shoppers who are looking for good deals. Promotion price can also be offered for special festivity and occasions.Some consumers are also looking for Free Shipping; it’s a great way to attract customers. A study by Deloitte says that 63% consumers shop from online retailers offering free shipping.

  4. Social Media Strategy – Social media strategies form the base of online purchase, research shows 27% consumers make use of social media platforms to make online buying decisions. Customers vouch for colorful images; they attract more attention and help to stand out from the competition.

    Marketers make use of audience strategy, custom audiences on Facebook helps to target your customer base. Brand can expand their reach by using Lookalike audiences on Facebook for targeting the consumers which are very similar to demographics.

Top key strategies to help you gain back the traffic on your site

Categories
Ecommerce Technology
Points that Ecommerce Developers secretly confess

Prime importance is given to Ecommerce developers and actually they really are worth it. Every piece of art, we mean coding that they do is important hence we do value their skills. But, talking to few of them recently I stumbled upon a rock bottom secret. Not every developer is happy with their coding, sometimes they expect to code something and it showed something better and sometimes vice-versa kind of stories. Usually developers have standard processes and they follow techniques that help them do their jobs well. There are some whimsical ways too that they work in, some like quite places while some can code while they are in a musical. The ultimate aim is to get working what is needed.

Perfection! A possibility?

Perfection is just a word per se, we may believe but it really is. I must state that developers are pretty much-obsessed people. The very character of them nudging and queuing every portion of their program shows how important coding to them is. It often happens that developer may develop some piece and it is not at all similar to what the client suggested. This is a very frequent phenomenon. Somehow, it becomes difficult to do software building that is needed by some other person. The causes are sometimes unknown, but two common reasons are communication gap and not having resources.

The gaps occur when there is not enough information available or the data is not supportive, it is flawed in nature. Lack of resources is another forefront reasons, we may have much of time, money and people but some things are just lagging. The time is of course limited and some features simply do not work. Hence, developers often feel that perfection is impossible.

Time Constraints

This is the most common reason for all of us and coincidently with the developers too. No matter how much time we have it on hand; there is always a time scarcity, a resource that is so valuable. As one gets closer to the deadline, a particular feature is rushed upon, the development portion becomes difficult, and budget is uncontrollable, sudden bugs come up, change in feature request by client often leads to elongated gaps.

There are several of these scenarios that may let one think that there is severe lack of time. Every scene has different issues and hence it all can be solved in different ways. It is always a good idea to showcase and tell clients the feature that would go good with the said request.

Surprising Code acceptance

Sometimes, the reasonable happens with the unreasonable. And this is so common with developers. Often we encounter our own flaws and we know somewhere within what will work and what would not work and still it worked. This can show a very good surprise for the developer but can equally lead to negative impact too.

This phase often comes with reporting the bug. The client may report a bug that is fixed by someone and so developer would never know what was the actual program and treats it as a bad bug report. So best idea here is to do the testing for some extra time and clarify what is the problem and where is the problem. There are no successful systems that haven’t had any bugs; the most successful company processes may have bugs. So it is perfectly normal to have bugs.

Points that Ecommerce Developers secretly confess

Categories
Ecommerce

Latest Articles

Let's talk about your business

Leave a message here and we shall connect with you to discuss your digital needs.

Fill out the form & we'll be in touch soon!

View All

Blogs
How to prepare your business for Black Friday 2024: A step-by-step guide How to prepare your business for Black Friday 2024: A step-by-step guide
19 Oct
    How to prepare your business for Black Friday 2024: A step-by-step guide
    Shopify Plus vs. Shopify: Which is right for your business? Shopify Plus vs. Shopify: Which is right for your business?
    11 Oct
      Shopify Plus vs. Shopify: Which is right for your business?
      Why Choose an Ecommerce Platform Over a Marketplace? Why Choose an Ecommerce Platform Over a Marketplace?
      04 Oct
        Why Choose an Ecommerce Platform Over a Marketplace?
        Empowering D2C Growth in Surat: Insights from the Unicommerce Event Empowering D2C Growth in Surat: Insights from the Unicommerce Event
        30 Sep
          Empowering D2C Growth in Surat: Insights from the Unicommerce Event

          Subscribe to our newsletter

          Join our email list and get access to latest updates, case studies & research reports

          Location

          Locations

          Mumbai, Bengaluru, Ahmedabad, Indore, Canada

          Location

          Locations

          Mumbai, Bengaluru, Ahmedabad, Indore, Canada

          Whatapp

          Whatsapp

          +91 84519 33311

          Whatapp

          Phone

          +91 84519 33311

          Email

          Email

          experts@binaryic.in

          Email

          Email

          experts@binaryic.in

          connect

          Connect

            • Instagram
            • In
            • Twitter
            • Youtube
          connect

          Connect

            • Instagram
            • In
            • Twitter
            • Youtube