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Content Creation

Content Creation

Categories
Ecommerce

Your website content is the first thing to work on if you seek enhance visibility and engagement. Relevant, up to date, concise and appealing content could bring in new users and help boost business. Content is a broad spectrum that covers everything from keywords, website content, social media (Facebook, Twitter, and Instagram) handles, blogs, images, infographics, and videos.

Google is the most commonly used search engine in the world. Terabytes of content data is processed by Google complex search and ranking algorithm every day. Relevant, trustworthy and unique content could help increase website rankings on Google considerably enabling more hits from new visitors.

Content is the first information being displayed to any user about the website and the user experience could, in turn, decide if he’ll revisit the website again, making Content Creation an essential pillar of any successful website. Marketing stats reflect a huge impact of content on business:

  • Companies with 15+ blogs every month get three times more visits than companies publishing four or fewer posts per month.
  • Almost 60% of online sales are result of customer reading a particular blog.
  • SBMs using content marketing get around 126% more leads.
  • Most importantly, content marketing costs 62% less than other marketing options.

Content creation involves a number of steps. A strong and concrete content strategy is the base of any content creation. Content Strategy covers everything from content goals, brand, tone, and promotions. Identifying the target audience should be prioritized and creating personalized content could gain more recurring customers.

At the very base, content creation involves five basic steps: research, ideation, writing, editing, and publishing. While there are a number of Content Management System (CMS) software available in the markets helping huge websites manage their content efficiently.

Social Media has truly revolutionized the content industry. Social media platforms have made it easier for firms to bridge the gap between them and consumers. Engaging with users, sharing innovative content and campaigns are doing wonders to companies all around the globe. Analyzing your social media and website are essential. Content Audits and analysis help in identifying things that might need re-work, promotions or a completely new strategy. Audits help in realizing the content which are working and gaining traction or not.

SaaS Metrics – Key to Growth

Software-as-a-service industry has been steadily growing for two decades now. The industry is expected to grow at a rate of $76 billion per year with SaaS IPOs doubling over the last decade. The industry has grown exponentially and is also witnessing fierce competitions in an ever-changing industry. It’s not easy to make and break as a SaaS company. According to a recent study, a software company that grows only at a rate of 20% has a 92% of ceasing operations in the coming future. Even 60% yearly rise could lead to a 50% chance of surpassing $1 billion in revenues.

In such a demanding market and competitive environment, it is important to maintain and study essential metrics. These metrics could help in improved customer satisfaction, increased revenue and better management. The three essential steps to become a successful SaaS Company is to acquire, retain and monetize customers. We’ll discuss about the key metrics derived from these steps to successfully run a Saas company:

  • Revenue:
    Newly founded Saas companies have to bear heavy losses in forming years in lieu of acquiring customers and promoting the product. Customer retention heavily affects the revenue and growth rate and analysing your revenues closely could prove a long way in
  • Customer Lifetime Value (CLV):
    Any software has a or a subscription in it has a lifetime after the expiration of which the customer is expected to renew his account to avail the services. This is the Customer Lifetime Value (CLV). It is the average amount of money the consumer pays the company during the entire engagement. Finding out the ‘average revenue per account’ could also be instrumental in increasing profits.
  • Customer Acquisition Cost (CAC):
    The average cost spent on acquiring new customers is called the Customer Acquiring Customer Cost (CAC). CAC along with the CLV determines if any business is profitable. The number of sales divided by the marketing expenses gives the Customer Acquisition Cost. CAC is one of the most important steps for a new SaaS company.
  • CAC to CLV ratio:
    The CLC to CLV ratio determines the growth of any SaaS firm. It displays the lifetime value of your customers and the total amount spent on acquiring them in one metric. The CLC to CLV ratio helps in identifying successful and unsuccessful campaigns and products.
  • MQL & SQL:
    Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) are the base of the SaaS company as it helps them identify potential buyers. The process is time-taking and could range from few days to years. Thorough grasp of lead’s qualifications could boost the business.
  • Customer Churn
    Tracking losses is vital for any business. The customer churn are the consumers who have cancelled their respective subscriptions. Tracking components and reasons behind customer churns helps sales immensely.

Inculcating Data Science and the SaaS Metric could give wings to your new or struggling software business. Taking care of minor nuances could result into big time profits and save huge capital and effort.

SaaS Metrics – Key to Growth

Categories
Ecommerce
Identifying ideal leads and the world of marketing and sales

Before understanding the complex mechanism of MQL, SQL and how they work it is paramount to understand what a lead is. A lead is essentially a potential consumer who has shown interest in one or other form of promotion. The marketing and sales team are pillars of any organization as they analyze and covert leads into potential buyers. The process of converting a lead to a consumer is a process and often leads to differences between the sales and marketing teams.

Most of the quarrels between sales and marketing revolve around leads. Around 61% of B2B marketers send all their leads to the sales, however only 21 % are qualified. The leads covered by the marketing team are the MQLs(Marketing Qualified Leads) while the leads covered by the sales team are the SQL(Sales Qualified Leads). The marketing team analyses a lead(MQL), if the MQL qualifies as a potential customer, it is forwarded to the sales team as an SQL. While marketing teams are found forwarding irrelevant or dis-interested leads, sales team on the other hand fails to capitalize on a certain lead and tend to ignore around half of the marketing leads.

While there are a number of influencing factors to help speed up the process of transition from an MQL to SQL and eventually a consumer, keeping note of small things could do wonders and bring unexpected boost. The image below shows a few influencing factors and a lead scoring system according to a study from SnapApp:

Lead Scoring is an essential if you want your business to grow. The scoring helps the lead team avoid bothering leads who are not ready to turn into customers yet. It helps in identifying the leads which need attention from the marketing team and helps the sales team identify leads who are ready to buy.

It’s evident that the transition from MQL and SQL is time sensitive. Thorough study and analysis of the buyers or visitors’ journey and qualification cycle could massively help a sales team. Intense auditing and scrutiny of MQLs by the marketing team could also increase efficiency and success rates. Knowledge about the target markets, profiles of existing and potential customers and their behaviours should be updated and analysed regularly. A sync between the sales team and marketing team could lead to better strategy and growth.

Identifying ideal leads and the world of marketing and sales

Categories
Ecommerce
ROI Of Social Media

The return on interest of social media handles is a complex process to evaluate. While audience reach, the number of hits on site or pages, total engagement rate and the conversion rate are the most looked forward and tracked metrics, it is still difficult to co-relate the returns through social media because of a number of factors.

Marketing agency are finding it difficult to evaluate social media returns. Almost 28% of marketing agency suggested they struggled to measure ROI, wile only 17% boasted of accurately quantifying the revenue of social media. There are a number of challenges faced by marketing agencies. Measuring ROIs are in themselves an ardent task and often agencies focus on the number of engagement rate than checking the conversion rates. Publishing relevant content timely is also a huge challenge and often agencies run out of schemes or hit a threshold. Developing strategy and campaigns centred around the theme is the most difficult thing and that is why we see innumerable campaigns failing devastatingly for the lack of message or appeal. Lastly, tying realistic business goals to the social media and actively studying the effects of it on the revenue is para mount and often dreads the marketers.

In a recent study, more than 44% CMOs claimed they had not been able to measure the impacts of social media on their business. While 36% agreed that the there had been positive impact on business but couldn’t quantify it, 20% were successfully able to quantify the impacts of social media on their revenue.

Analysing social media accounts and its effect on the business would not only help save irrelevant money on ads but also help plan relevant content and campaign which is the most essential thing to get a healthy ROI on social media handles. ROI of social media depends on a number of factors and companies need to handle multiple aspects for tireless and effective results.

ROI Of Social Media

Categories
Ecommerce
Top Content Marketing Trends to look out for in 2018

After reading and Experience of last year’s working closely with clients, we have found out that there are two things which very much critical for any Brand to stay on top in 2018

1) Relevant Content Creation as per Customer Persona
2) Mapping or Distributing Content according to Buyer’s Journey

So let’s find it, which are the trends to watch for the year 2018

1) Creation of Niche content

This means if Brands wants to stand out then they have to drill down or have to take deep dive to understand their ideal customers and its behavior. They have to do customer segmentation and deliver the content according to the journey customers are into.

What Brand can do to follow this trend?

So for Exp: If you are targeting Travelers then instead of targeting “Top Travelling Destination” Brand has to be specific on “Top Adventure Vacation for Couples”

Or

A Brand who is into fitness and bodybuilding should explore niche target audience to start with rather than generic. What we suggest by this, instead of targeting Bodybuilding they can identify targets like Bodybuilding for 40+ Dads

2) Adaptation of Voice based search or Content

According to Garner predication, the world is moving to screen less search, recent trends have been seen that younger people have started using voice search on their mobile. It means that your future customers are more likely to use Voice search or Voice Assistant like Google or Apple’s Siri or Amazon’s Alexa.

What Brands can do?

Since there is always a difference between the way we speak the way we type, brands have to adapt to natural language search. Instead of focusing on particular keywords, a brand needs to focus on long tail phrases or answering questions the way Human speak to each other.

Few thing a Brand can do

  • Create more relevant content with long and specific phrases
  • While keeping in mind keywords they have to keep word which speaks to naturally
  • Majority of Voice search is from mobile so have to see content presented very on Mobile devices (Mobile Friendly)
  • For Local “near me” searches, brand has to optimize their content as per local language

3) Smaller but relevant content

It was recommended earlier that if your article is long and having more than 3000 words, it’s more likely be featured on search engines. This is all good if your intention is to rank in SERPs, but remember nowadays social is driving more traffic then lengthy content.

People prefer to consume same content via Videos or Visuals rather than reading them on mobile

What Brands can do?

  • Create Infographic
  • Create Videos related to relevant topics, which can be shared via Social Media Channels easily

4) Change of Influence Marketing

Past all research shows that 90% of people trust on a recommendation by individuals over brands. Even Google trends show steady growth on the influencer marketing YoY basis we are not denying that influencer marketing is one the key areas of the Brand which needs to be addressed while they make their marketing strategy.

But we recommend that instead of aiming for volume, a brand needs to identify influence which has common values and target audience. So key aspect needs to be addressed rather then connecting them only for promotion of Brand or product, a brand needs to collaborate with them for a long-term

What Brands can do?

  • Identify Kep influencer based on Product or objective
  • Create a Campaign directed to that Influencer
  • A Brand can create secondly campaign for influencer to drive awareness
  • Regularly track metrics related to awareness, sales, and Engagement

5) Transparency to Customer

Younger Audience is tired of Push Advertising. They want to associate with Brand which has a transparent approach in terms of communication. So For Exp if the Brand is talking about Organic Food then they want to have more information as well as want to see practically brand guidelines related organic living, health or food

What Brands can do?
A Brand can associate or accredited themselves with some government authority for regulations.
Even Brand release certain research or whitepaper, or do events on a line which they want to position themselves. This way customer directly associates with brand

6) Video will continue rise

Rather than reading large content people prefer to consume video on that natural languages, they can associate them very well. All the content which Brands is creating in form of text should be transferred and convey via video.

What Brand Can do?

A Brand can create Youtube channel where they can explain the feature of products or Application of products or Unboxing and Product demonstration can be done. A video has always been a very interactive form of communication on the internet.

Brand can also cover their events or seminar via Live Video on Facebook or Educate Customer by taking Seminars

Even Interactive Question and Answers Sessions also going to be very helpful

7) Creating and Marketing Content Mapping Buyer Persona

Nowadays cost of acquiring a new customer and retaining them is very vital for Brands. CRM play an important role in retaining existing customers. It becomes necessary for a brand to create a content strategy which engages the audience throughout their life cycle if form email or connecting them to Social media or traditional channels.

Here is what brands can do

  • Creating details buyer persona with their Demographic and Psychographic
  • Mapping the Content around customer Journey and communicating with them on each stage Reach, Action Covert, and Engagement. All stages will require different set of content to be created for customers

That’s all for now

Let us know your feedback on above content marketing trends? Which one do you prefer for your Brand? and Why?

Top Content Marketing Trends to look out for in 2018

Categories
Ecommerce
7 Reasons why Indian Brands looking for growth in their E-Commerce business should opt for Shopify Gold

Shopify has launched Shopify Gold in India in 2017, for rapidly growing and enterprise e-commerce websites in mind. These businesses require hands-on support and the ability to handle larger amounts of traffic and transactions to serve enterprise and high-volume customers.

Why we have taken this topic is, as we meet or interact with many brands on a weekly basis and they always ask us why they will opt for Shopify gold as the preferred e-commerce platform against the other platform or even why not they choose from other options which are given by Shopify only at a cheaper rate.

So here are the Seven reasons why a Brand need to Choose Shopify Gold

    1. The Technology:
      The key Benefit of choosing Shopify Gold is the technology they offer to their enterprise customer at Minimal cost considering the large investment brand need to do initially in terms of E-commerce Development, Implementation, Compliances, Hosting, UI / UX followed by Ongoing Maintenance in terms Integration, Database management, Security Patches, Upgrades etc.Imagine there no charge for extra bandwidth, unlimited SKUs, 99.99% uptime, 600,000 orders per minute, and 7000+ CPU Cores. 

      So mainly Brand can focus on their growth strategy and ROI in terms of Conversion optimization, Social or Inbound Marketing

       

    2. Option to Create Multistore:Shopify Gold gives facility to brand to create and maintain their multi e-commerce store.
        • Multistore option to serve their customers in different regions to give personalized product and maintain inventory or product listing for that particular region

       

        • Multi-currency is the need of an hour for High volume businesses to maintain price across region considering costing of Logistics, Payment gateway, customer support etc

       

        • Multi-Language to serve customer in their local languages give personalized touch by delivering content in their local language

       

 

    1. Integration of API with their existing Enterprise software like (SAP/ Microsoft Dynamic CRM etc)Normally Enterprise client always has their existing IT or System and process which generally they won’t like to get disturbed. So always it is advisable to have a solution which seamlessly integrates with their existing Applications. Shopify Gold is exactly suitable for such kind of requirement because, with their Advance API, a brand can integrate their e-commerce store within less turnaround time.

 

    1. Customize UI/UX, Development and Security CertificatesA UI / UX and Developer can give customize experience at the same time checkout experience of their own URL. Which gives them the freedom to build design and solution as per Brand requirement. Apart from this their entire site PCI Compliance with SSL certification with out any additional cost

 

    1. Access to Advance APIs:As Shopify Gold customer, a brand can access their APIs and Shopify Scripts, so their developers can create logic around the solutions they need for the brand for exp. through Discount APIs they can build conditional discounts product wise or Collection wise or Customer wise.

 

  1. Dedicate Merchant Manager:A Shopify Gold customer gets a dedicated account manager 24/7 with priority support who are based in India. So, if a Brand needs any help in terms of any integrations, support or queries. Even there are Indian based Shopify gold partners who can help brands in terms of any customization or integration.
  2. PricingYou will get details of their price from Shopify Gold site or by enquiring them or any partners with customization features but here is what they charge 

    0.4% of monthly sales or Rs. 65000/month,whichever is higher, to a maximum of Rs. 130,000/month.

     

    and Surprise to see if you compare with Shopify plus, which almost half Which is 0.25% of monthly store sales or $2,000/month, whichever is higher, to a maximum of $40,000/month

     

    With same Technology, Features, and Support

     

    Apart from this Shopify India team is constantly working on improving technologies and especially challenges faced by an Indian Brands. So in Near future, we can see many Big or aspiring brands with opt of Shopify gold as their preferred E-commerce platform.

     

    As of now more than 100 Business already using Shopify Gold which includes Brands like Raymonds, Meena Bazaar, Joh and Jacobs etc

     

    All details are available on their Shopify gold website but apart from that if you need any details, Please feel to connect with us.

     

7 Reasons why Indian Brands looking for growth in their E-Commerce business should opt for Shopify Gold

Categories
Ecommerce Shopify
Great traffic but no conversion on your Ecommerce Store

First of all, merchant who go online, need to concentrate on developing Brand. Remember one this give your visitor reason to come back to your site, once they visit to your store they should remember you. Try build story around your Brand and product. A Brand needs to think about what sets you apart from all the rest.

The steps a brand need to follow to market their ecommerce store

    1. Define your buyer persona. This means really narrowing down who your customer is and speaking to them

 

    1. Take some time to learn about your target audience and ideal customer and start working towards marketing to them. Build Content around your Buyer Persona you have created

 

    1. Publish your content on all the channel based on where your TG or Buyer persona comfortable in form of Video/Image/Gif/Text. Once you know more about your audience, you can start focusing on ways to encourage sales that would work for them specifically and show you better returns. Don’t be pushy on selling you product instead try to educate them

 

    1. Analyses/Evaluate your activities and modify strategy based on the learning you have got on from your pat activity (This is a constant process)

 

    1. Once they covert engage them with you brand

 

Apart from above there are other things which needs to be done to get conversion on your ecommerce store.

“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”

 — Paul Graham, Y-Combinator

    • Always test your product by selling them on different marketplaces like Amazon/Ebay etc. do over all analysis in terms of competition, pricing, Service Quality , Demand vs Supply etc. By doing this you will able to know how your product is accepted by your customer and what modification needs to be done while you will launch and market your store. Ask your friends, family, Collegus and employees why or why not they will buy from you through your website.

 

    • Most of merchants in India we have seen are not concentrating on product image and its content. Please note too many stores out there right now look the same and utilize the same layouts and stock photos. It would also give your prospective customers a lot more confidence in your store when they see the extra polish that comes with having good photos. At end of the they waste their energy on paid marketing or even after generating enough traffic their site lacks good user experience.

 

    • You can also set up Live chat / Cues which are basically automatic messages to your site visitors as they land on your store (a greeting message, or a prompt to check out a limited time sale) or when they are about to leave (prompt them a discount). These are some things you can do to improve customer conversion and engagement.

 

  • As we mentioned above create some stories, testimonials… give it some life even social media will help. It goes without saying that social proof is a core driver of consumer confidence. Establishing a loyal user base that’s willing to provide reviews, ratings, and testimonials takes time and hard work. We will cover topic on Social Media and Ecommerce on another blog
  • Try to give unique service around product you offer for exp: customize product, Subscription offer, Cross promotion etc.

To Summarize above Define and Understanding customer and their behavior is an important part of running any business. If you haven’t already revisited your growth strategies in order to attract more customers and sales, there’s no better time than now

Connect with us for free analysis of your Ecommerce store or discuss with us about your pain points.

Great traffic but no conversion on your Ecommerce Store

Categories
Ecommerce
Best way to create high quality Backlink in SEO

“Natural” Editorial Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from the SEO, other than the creation of worthy material (great content) and the ability to create awareness about it.

Manual “Outreach” Link Building The SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind. The SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest. Examples include filling out forms for submissions to a website award program or convincing a professor that your resource is worthy of inclusion on the public syllabus.

Self-Created, Non-Editorial Hundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value, but can, in the aggregate, still have an impact for some sites. In general, search engines continue to devalue most of these types of links, and have been known to penalize sites that pursue these links aggressively. Today, these types of links are often considered spams and should be pursued with caution.

Best way to create high quality Backlink in SEO

Categories
Ecommerce
How to keep yourself updated on Digital marketing Trends and Techniques

To keep your self Updated on Digital Marketing Techniques you should always follow Latest Trends /Channels / Platform related to industry you are in or if you are working with an agency or freelancer then better to research and update your self on accounts you are handling.

At the same time, you can keep your self-updated by visiting News and updates site related digital marketing like. Most of the sites given below are Indian sites to get better understanding and updates related Digital Marketing in India

Go through current Digital Case studies of Advertising, Media, Marketing, Digital & Agencies. Participate on Active FB and Linked Group/p>

You can follow Sites like Digital marketing strategy advice – Smart Insights Digital Marketing and enroll for latest tools.

Majorly we would recommend you to follow site based on your interest and Topics such as

  • Content marketing trends
  • Big Data
  • Marketing Automation (including CRM, behavioural email marketing and web personalisation)
  • Mobile marketing (Mobile advertising, site development and apps)
  • Social media marketing including Social CRM and Social Customer Care
  • Conversion rate optimisation (CRO) / improving website experiences
  • Internet of Things (IoT) marketing applications
  • Search Engine Optimisation (SEO or organic search)
  • Wearables
  • Paid search marketing
  • Online PR (including influencer outreach)
  • Communities
  • Display advertising
  • Partnerships including affiliate and co-marketing

 

Succeeding at digital marketing has a lot to do with trying new tools, techniques and strategies. You should not hesitate about experimenting by testing something you haven’t tried yet.

If you’re borrowing another company’s strategy, bear in mind that what worked for them may not necessarily work for you; but at least you will know where you went wrong and improvise accordingly.

As technology changes, it is important that you, too update your knowledge to devise better strategies.

One of the easiest ways of doing so is via continued training. Through persistent learning, you will know of the latest digital marketing possibilities available to you, which you can employ to stay one step ahead of your competitors.

 

How to keep yourself updated on Digital marketing Trends and Techniques

Categories
Ecommerce
What is composer?

What is composer?

Composer is a tool for dependency management in PHP. It allows you to declare the libraries your project depends on and it will manage (install/update) them for you. Composer deals with packages or libraries and manages them per-project basis by installi it in directory (e.g Vendor).

You can install it locally or globally depending upon the requirements. By default it doesn’t install anything globally.

Composer is strongly inspired by node’s npm and ruby’s bundler.

Composer

  1. Enables you to declare the libraries you depend on.
  2. Finds out which versions of which packages can and need to be installed, and installs them (meaning it downloads them into your project).

System Requirement

Composer requires PHP 5.3.2+ to run. A few sensitive php settings and compile flags are also required, but when using the installer you will be warned about any incompatibilities.

To install packages from sources instead of simple zip archives, you will need git, svn, fossil or hg depending on how the package is version-controlled.

Composer is multi-platform and run equally well on Windows, Linux and OSX.

Installation Procedure

Installing composer on Linux/MacOs

Most PHP developers use either their Macs or Linux-based operating systems for development, making this section relevant to the majority of readers. The process is very similar on both OS. You have to run the same commands on your system’s terminal in order to get Composer.

There are two options for Linux/Mac users when installing Composer:

Local Installation

Not the most common option, but you can choose to install Composer locally. This means that your operating system will not be able to run Composer from anywhere; you will have to specify the path from where it is installed. To do this, follow these steps:

  • Run the following commands
php -r “copy(‘https://getcomposer.org/installer’, ‘composer-setup.php’);”
php -r “if (hash_file(‘SHA384’, ‘composer-setup.php’) === ‘669656bab3166a7aff8a7506b8cb2d1c292f042046c5a994c43155c0be6190fa0355160742ab2e1c88d40d5be66
0b410’)
{ echo ‘Installer verified’; }
else { echo ‘Installer corrupt’; unlink(‘composer-setup.php’); } echo PHP_EOL;”

The first command will grab the Composer installer as a PHAR (PHP Archive) file, while the second ensures that the installer is free from any errors or corruption.After executing these commands, you will have the latest build of Composer’s installer on your drive.

  • Install composer via command

php composer-setup.php –install-dir=bin –filename=composer

You can change the installation directory and filename through the –install-dir and –filename parameters. Here you can see that the directory has been named bin, and the executable is installed by the name composer.

Now that you’ve installed Composer, you can run it by typing the following command:

php bin/composer

Global Installation

After the local installation, we recommend making Composer accessible globally. This will ensure that Composer can be executed from anywhere on your system, regardless of the path. We do this by adding Composer to your PATH variable.

To do this, you have to:

  • Follow the instructions given in Local Installation.
  • Run the following command afterwards.

sudo mv composer.phar /usr/local/bin/composer

  • Now you can boot Composer independent of your current path in the terminal.
  • To run composer, execute the command.

composer

What is composer?

Categories
Technology
Why Shopify is an Ideal platform for Indian Ecommerce Start-ups

Deciding tо build an оnlinе store iѕ a great dесiѕiоn and a ѕоlid buѕinеѕѕ model. Onсе уоu’vе dесidеd on a рrоduсt tо sell, your nеxt big decision is сhооѕing a grеаt e-commerce website tеmрlаtе in India and the rest of thw world. Shорifу оffеrѕ оnе оf the bеѕt е-соmmеrсе website tеmрlаtеѕ and рlаtfоrmѕ when уоu tаkе рriсing, template options, style, аnd еаѕе-оf-uѕе intо соnѕidеrаtiоn.

Features аnd Benefits оf Using Shopify fоr уоur E-Cоmmеrсе Stоrе

Free Triаl:
You can trу it frее fоr 14 days. Tаkе advantage of thiѕ оffеr bу еxрlоring thе many e-commerce website tеmрlаtеѕ they have tо сhооѕе from. Lооk undеr thе hood and diѕсоvеr how еаѕу it is tо get уоur оnlinе store uр and running fаѕt.

50 eCоmmеrсе Templates / Store Frоntѕ tо Chооѕе Frоm:
Shорifу hаѕ 50 fantastic themes / tеmрlаtе ѕtуlеѕ tо сhооѕе from. Yоu саn аlѕо easily customize аnу thеmе or template уоu gеt tо еnѕurе уоu gеt thе рrесiѕе look аnd feel you wаnt fоr уоur buѕinеѕѕ.

No Cоntrасt Rеԛuirеd:
Whеn уоu uѕе Shopify уоu dоn’t need to соmmit to аnу durаtiоn. You рау mоnth-tо-mоnth. I don’t need tо tell уоu hоw аdvаntаgеоuѕ thiѕ iѕ. Aftеr all, when you’re ѕtаrting uр – the lаѕt thing you want to dо is gеt committed tо long-term еxреnѕеѕ.

Nо Computer Coding knоwlеdgе Needed:
Yоu dоn’t nееd tо knоw hоw tо build wеbѕitеѕ to set up a Shорifу е-соmmеrсе ѕtоrе. Shорifу mаkеѕ it ѕuреr easy to сhооѕе аnd set uр any of itѕ 50 templates ѕimрlу bу сliсking buttons.

Pаymеnt Prосеѕѕing:
Shорifу makes it ѕuреr easy tо integrate with a сrеdit card gateway аnd/оr Pаураl. If you ѕеll digitаl рrоduсtѕ – nо problem – you саn deliver them thrоugh аn integrated арр inсludеd with your Shорifу ѕubѕсriрtiоn.

Uѕе Yоur Own Dоmаin:
I саn’t stress thе imроrtаnсе of building your ѕtоrе on your оwn domain. Yes, уоu can use a Shорifу dоmаin – but fоr thе long-term it iѕ much, much bеttеr tо ѕtаrt building уоur store on уоur оwn dоmаin. Shорifу mаkеѕ it еаѕу tо build an е-соmmеrсе ѕtоrе оn уоur оwn dоmаin.

Whу uѕе your оwn domain? Bесаuѕе if you start gеtting linkѕ tо your store (grеаt fоr search еnginе rankings аnd highlу rесоmmеndеd), then if уоu switch dоmаinѕ – thоѕе linkѕ you get tо a Shорifу dоmаin are wasted. Stаrt уоur buѕinеѕѕ оn thе right fооt bу invеѕting the $10 it costs tо get уоur own domain.

Lоw Mоnthlу Cоѕt:
Onсе уоu dесidе tо uѕе Shopify, it оnlу соѕtѕ $29 реr mоnth fоr a bаѕiс рlаn. Yоu саn ѕеll up tо 100 SKUs with this рlаn, which in mу view iѕ a tremendous оffеring. There is nо setup fее еithеr. If you еvеr need tо upgrade your рlаn, thаt’ѕ vеrу еаѕу to dо. Shорifу = flexibility.

In аdditiоn, however, you аlѕо pay a 2.0 реrсеnt trаnѕасtiоn fее as раrt оf уоur соѕt (when you uрgrаdе рlаnѕ, the trаnѕасtiоn реrсеntаgе lowers). This allows Shорifу to charge low mоnthlу fixed cost rаtеѕ. Being able to limit fixеd costs аnd hаvе a vаriаblе cost орtiоn (i.е. costs dirесtlу linkеd to уоur sales) iѕ a trеmеndоuѕ fеаturе and аdvаntаgе аѕ you gеt уоur оnlinе buѕinеѕѕ оff the ground.

SSL Checkout:
Yоu dеfinitеlу wаnt to оffеr уоur сuѕtоmеrѕ ѕесurе ѕhоррing. With all оf Shорifу’ѕ е-соmmеrсе website templates and рlаnѕ you automatically get tо оffеr ѕесurе shopping for уоur сuѕtоmеrѕ with thе induѕtrу standard 128 bit SSL еnсrурtiоn.

Bаndwidth: Unlimitеd.
Thiѕ mеаnѕ if you gеt a flood оf visitors your site won’t ѕhut down. Obviously this iѕ critical tо running a ѕuссеѕѕful online е-соmmеrсе ѕtоrе.

Diѕсоunt Cоdеѕ for Your Cuѕtоmеrѕ:
Yоu hаvе tо upgrade tо a $79 / mоnthlу plan in оrdеr to оffеr соuроn соdеѕ. If уоu’rе just ѕtаrting, thiѕ isn’t necessary. Once you ѕtаrt gеnеrаting ѕаlеѕ – then уоu’rе in a position to mоnitоr уоur ѕаlеѕ аnd then decide if coupon соdеѕ can help build уоur buѕinеѕѕ.

Automatic Back Ups:
Shopify bасkѕ up уоur ѕtоrе ѕо you dоn’t hаvе to be concerned аbоut lоѕing any data.

Add a Shорifу E-Commerce Tеmрlаtе tо Yоur Existing Website:
If уоu аlrеаdу hаvе a blоg оr website and wiѕh tо аdd a ѕtоrе – it is no problem with Shорifу. Yоu ѕimрlу еѕtаbliѕh your Shорifу ѕtоrе оn a ѕubdоmаin (ѕubdоmаinѕ cost nоthing tо ѕеtuр).

Customer аnd Tесhniсаl Suрроrt:
Yоu саn contact Shорifу for hеlр, uѕе thеir Shopify fоrumѕ, аnd сhесk оut dеtаilеd tutоriаlѕ in the Shорifу Hеlр Wiki. Yоu wоn’t bе stranded tо ѕtrugglе.

Drор shipping Intеgrаtiоn аnd Pаrtnеrѕ:
If you dоn’t wаnt tо pack аnd ѕhiр your orders you саn uѕе a partner drор ѕhiрреr ѕuсh аѕ Fulfillmеnt bу Amаzоn, Shiрwirе, аnd Webgistix.

Availablity of Shopify Experts

If you think of any Solutions related to Shopify in term of set up, support or customise your e-commerce store, you will get a lot of option available from Shopify Expert Directory.

Why Shopify is an Ideal platform for Indian Ecommerce Start-ups

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