Internet has grown exponentially worldwide. It has been observed that Online Communication & Online Commercials are grabbing the top most position in digital trends, as they are the easiest way to connect to the masses at good speed. But, with benefits, we also have to encounter it’s flaws.
The biggest threat encountered with rapid online communication is ‘Cyber Threat’. Organizations & individuals are worried about this growing threat not only for the financial loss it brings, but also because of the damage it causes to your privacy, creating a reputation problem.
This threat of ‘Cyber Crime’ is increasing day by day, targeting Citizens, Business, Organizations and most importantly your Reputation.
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Talk to ExpertVideo Marketing so far has been accepted well by every small to big business holder, as today Video Marketing is a renowned tool to promote a business. Video Marketing is one of the popular growing trends and as we know the basic role of Video Marketing is to incorporate the respected videos into your promotional strategies either to endorse a Company, Product or Service. As a proven fact, the video which goes live are gaining more popularity.
Video Marketing now trending!
Social Media has emerged as an economic medium of advertising for various marketers and advertisers who were earlier dependent on print and electronic medium for promotions. With the fad increasing and reach getting higher, the demand for the medium witnessed a drastic rise in the corporate world.
As the process getting simpler, the use of the medium instantly turned from rare to regular with posting daily updates and happenings on the brand/company’s social page. However, aiming a broader prospective, utilizing the platforms for promoting a particular event or occasion squeezes most of the benefits of the medium for the brand/company. Hence, now considering the above description knowledgeable enough, the below guidelines can help you execute the preparations better for the best output for your brand/product on the social platform.
From big multinationals to small vendors, everyone is online. The reason for such popularity of the internet use comes from the number of people who use internet daily. Some use it for improving their social circle, some for knowledge, some for fun and some who try to find the answers for problems in life. Using the traditional medium of outdoor marketing may help you reach a lot of people, but will you be able to know the effectiveness of the marketing done online? Going digital helps you to get valuable insights and analytics to track your success and take major decisions.
India is now the world’s third largest internet population riding on a 31% year-on-year increase, India’s online population grew to 243 million. Here are some of the facts that will help you th Internet reach in India:
Why Digital?
Smart phones have already replaced our normal phones likewise mobile apps have been replaced by websites. The website is considered as the most vital tool to enhance your business. With the increase in the number of smartphone users, people have switched their computers and laptops to mobile for their daily browsing process.
While most of the small businesses prefer having website as a part of brand promotion, we suggest you to opt for mobile app as well, because apps are the most profitable mode of business and brand promotion.
Why mobile app is considered as the best ‘promotional tool’?
In the beginning, Hashtags were only used by social networking sites. As knowledge increased on how Hashtags work, it was commonly accepted by the marketing and advertising industry. Today, Hashtags are a part of human social conversation.
Hashtags plays a key role in today’s culture and over time, it has successfully developed as an important aspect of our existing modern culture. Hashtags are considered to be an effective way to find content with regards to particular subjects, as well as individuals referred to in those subjects. Just as queries/searches are performed on systems other than Search engines such as Google/Yahoo, search also takes place widely on public systems. Every day, there are individual finders on Pinterest, Twitter, Google+, Instagram, YouTube and other social platforms using terms and Hashtags with success. As an indication of things to come, Search engines has improved the online exposure of Hashtags queries/searches as well.
A business grows with passion, dedication and hard work. It becomes your child and developing & making it successful becomes your primary motive. Your business grows every night when you choose coffee over a pillow and laptop instead of a blanket. We understand what it means to you and the difficulties you have gone through to give it the goodwill and identity it has today. After all, we have done it the same way!
After making the most of your offline presence and image that you developed over the last few years, you decide to take your business to the next level. This is where Digital Marketing comes into picture. There may be many agencies who will come up with various digital marketing strategies for your brand, which might work for a while, but will then saturate.
Marketing in India had always been an expensive affair, taking appointments, going to newspaper agencies, explaining them out, paying them a hefty amount so that your ad should be seen by maximum number of people. Moreover, after all this efforts, you won’t even be able to know the effectiveness of your ads or the conversions made by your ads.
We do not deny the fact that in earlier days newspaper was the major source of posting ads and hoping that someone somewhere reads it and finds his way through to your ‘swanky’ big showroom and buys your product. After all it has always been about money, that’s what we do business for!
Social Media – The Next Big Thing!
Travelling out for a vacation, a business trip, event or simply anything that’s dragging you out on the roads for a ride! A huge list of to do’s awaits you ahead. You start packing your bags, book your tickets, choose your accommodation, and collect all info about the place you are flying to. But, one thing that skips your mind is carrying your “Social Media” on the tour.
In today’s competitive world, Social media has become a huge platform which is easily accessible to anyone at any time via internet. Also, in the future it will surely enhance Company’s Profile with maximum brand awareness that will lead to increased communication & improved customer services.
Social media marketing programs generate attractive contents, which is noticed widely and likewise will encourage readers to share the content with their social networks as well.