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Top 10 reasons why you need a Digital Marketing Strategy

Ecommerce

Post author By binadmin
Post date 19^th July 2017

Digital Marketing is pretty much a broader term today especially with new innovations happening. There are always some additions that gets implemented that it gets difficult to keep pace with. A perfectly planned Digital marketing Strategy can really help you hit the mark. If you are still wondering, you need to have digital marketing strategy for your business then here is a two-step plan: a. Start planning for digital marketing plan that defines the transformation that is really needed that will help make changes to your digital marketing. b. after getting the approval, start creating integrated digital plan that is part of the bigger marketing plan.

Here are some of the top reasons why you need a Digital Channel Strategy for your business:

You need a right direction – most companies are unaware of their strategic goals and what they want to achieve in terms of gaining new customers or re-create the bond. With digital strategy not in place, there would be no goals and organizations wouldn’t know how to achieve those goals.
You lack your online market vision – Studying online markets are important, it shows the customer demand. Markets are dynamic hence they are different from traditional channels having different types of customer profiles and behavior competitors.
Competitors may gain market share – Digital marketing strategy requires dedicated efforts and resources. If your company does not have clearly defined goals then competitors may eat the market share.
Value proposition – A clearly defined digital marketing strategy will help you differentiate your online services that will encourage existing and new customer to engage and stay loyal.
Knowing your customers well – With digital marketing strategy you also learn newer tools like Google analytics and understand the volumes of visits that happen.
Need for Integrated approach – Marketing requires an integrated approach that fulfills all criteria. A digital marketing strategy will help combine all resources and package a good marketing plan that is effective.
Scarce resources – Digital marketing with insufficient resources will be used for planning and execution of e-marketing plans. An absence of strategy will also lead to lack of specific specialist e-marketing skills.
Chances of duplication – A digital marketing strategy help to systematically implement the new processes. In absence of strategy, there may be chances of duplication meaning different organization may purchase different tools for doing similar online marketing tasks.
Staying up responsive – A digital marketing strategy helps for keeping dynamic nature of organization that helps to catch up with new approaches.
Optimization – All companies have website analytics and individual do not review them to act upon it. With digital strategy, it helps to get down to basics and lead the path towards continuous improvement.

Tags digital marketing, Digital Strategy

Read on to find out how Website Designing culture is booming and have golden future

Well, most of always think the trend that is on is sooner going to fade, but that’s not always the thing that we contemplate. If you are a traditional thinker, you sure do not agree but here’s the thing! We have already seen viral news from popular media outlets like Mashable.com reported how AI and low cost WordPress templates are killing the very nature of website designing business. But let me tell you, these are basically geared to drive traffic and take the topics ahead. Most of it is promotion and not based out of actual facts and figures.

We are Humans and NOT Robots

Globally, Internet usage has grown tremendously and it still continues to grow at lightning speed given the number of people getting connected online. It’s an overall growth for the entire industries that are directly or indirectly connected to whole World Wide Web. The desktop website use has gone down but Internet usage has increased and that too at a good rate. Smartphones are the in-thing, people have started using mobiles for everything they like to do, and may it be finding information or shopping online.

The Internet adoption rate has truly showered good blessings and content has now become an integral part. With different devices involved, there is shift from one end to the other. Content has become more diverse in nature and Engagement is the main motto. IoT has actually connected humans, and machines and AI together to achieve the impossible.

AI and Templates are programmed after all

Each website development project has newer expectations and innovations happen. AI are eventually guided to do something but they of course cannot literally, literally solve human problems. The main goal of website designer is to get business problems to the fore thereby offering easy solutions and making tasks simpler.

The task of professional website Design Company is to identify the main issue that is thriving in and to use Internet wisely. Technology is ever so changing and only aim it has, is to solve website owner’s problems, goals and objectives. Ideally speaking, there is no simple solution to getting a structured website development project. It’s all a process that starts with systematically identifying the objectives and making use of the best practices to experience and get a solution.

Grids are clever means but they are factually programmed. They cannot really ask owners the real problems or rather solve them for example: in the case of target marketing, project objectives, product or services, why the traffic is low or how a project will look like after a year’s time, etc.

Professionally good website designs go just beyond image and text messages. It has wide ranging project elements that cover AI and templates.

Here are some of the points that show how Professional website design is really in:

Messaging – most small businesses do not have bigger marketing agenda in fact they do not have any departments. A professional designer will discuss with them and help them to come up with a plan that will concentrate on their actual business difficulties, which will be completely cut-off from the competition.
User personas – designers are usually waiting to give the best structured website to clients and their only motto is to identify the website personas. With that, it can help improve the website design and overall development. It helps to create traffic flows and all actions are focused on the users. The use of AI cannot do what a website designer thinks and interprets by the discussion with website owner.
Call to action plan – a professional designer can do a good job of website design with all integrated options. A call to action plan inbuilt will actually boost the flow of visitors to the website. A designer can have detailed discussion with owner of what needs to be included in the design and what not.
SEO – That’s the heart and soul of website development. The content plays a very important role and also the layout of the website. A professional grafted project by designer helps to start a project with proper detailed analysis. Keywords and site mapping are very basic and gets a good foundation.

Real website designs are a means for successful business leads ahead, Remember that!

The professional web designers navigate through structural ways in designing a good website design process. A properly grafted website structure gives a good website impression to the user and overall enhances organization’s marketing efforts. Automation is truly great but lacks an emotional touch, feel and the results to a certain extent. For organizations that are looking for systematic structured designs should definitely go professional designers. Automated website designs offer preset page layouts and templates that cannot give human element to it.

Read on to find out how Website Designing culture is booming and have golden future

Ecommerce

Post author By binadmin
Post date 18^th July 2017

Tags AI, Templates, Website Designing Culture

Top 4 benefits of Email Marketing for Small Businesses

Email Marketing is evolving time and again with its different strategies and tactics. Often, small businesses are always vouching for new customers while the existing ones are kept behind. Eventually, small businesses make use of different email marketing campaigns that help in influencing their existing clients.

There are a number of reasons why Email Marketing offers the best benefits especially to small businesses. The top reason why it is popular is because it is an economical form of marketing and it compliments business model of any size. Usually, smaller businesses are more prominent in giving quality services compared to bigger organizations. People tend to view their work as genuine and worthy and hence they are willing to provide email details to the vendors.

Given below are some reasons why small businesses should undoubtedly go for Email Marketing:

Its Affordable

Small businesses usually have small ideas that make them very special. They create special offers, reminders and promotions for their customers in printed paper formats. The email formats of the same is quicker and simpler that helps to save on the print and postage expenditure. Email expenditure is negligible expense as compared to printing papers. Emails are faster and the blank templates can be created for the same. A user can use the template by populating it, except for initial costing, emails run on minimum expenses.

Smaller businesses can save a lot of money and time by successfully running email campaigns and it is unaffected by increase or decrease in the staff.

Used for providing Important Data

Email marketing helps to target right audiences, it provides special tools that help to analyze and measure the responses accurately. Small businesses can collect important data such as open rates, clicked links and conversion details through email marketing campaigns.

Emails are Quick

Emails are one of the fastest modes of communications; the brands can get responses from customers within a time span of 1 to 3 days. Emails also allow providing instant replies and answering to customer queries.

Emails are convenient

Emails marketing allows you to place the links of products and services at the most prominent places of emails sent to the users. Email marketing allows updating email list quickly and helps to enable the comments, queries and feedback.

Emails are a good means to market for small businesses, they offer good benefits compared to other email marketing campaigns.

Top 4 benefits of Email Marketing for Small Businesses

Ecommerce

Post author By binadmin
Post date 17^th July 2017

Tags Email Marketing, Emails

How Ecommerce brands are generating Leads from Social Media

Today, Businesses are overcoming many hurdles in terms of challenges faced and keeping pace with developments. Qualified leads are a challenge for any business enterprise. Social media comes as a handy tool because it helps customers to discover brands for the products that they are looking for. Here are some of the brands using social media to target the said prospects, gain leads and build the awareness:

1. Generating Leads from Social Platforms

Facebook and Twitter are prominent platforms for lead generation; it provides an easy built-in ad format that prompts for User information before it leaves the ad.

The below picture shows how GrowthHackers, a consulting firm, allow new subscribers to enter email addresses on the Twitter ad. Customer lists can be uploaded in each platform to target similar audiences. Testing the ad formats is important especially the native lead generation ad versus an ad with a video or an image.

The below Wantable ad from fashion and fitness retailer shows how a video is used to capture the interests of the users driving them to the landing page.

Users are targeted sometimes by offering them free stuff. The example below from Brit + Co, a female apparel and lifestyle portal sells its video for learning new skills and lessons. The company offers free classes to its potential interested customers to buy their videos.

The Facebook ad is displayed to induce the prospects into signing free class.

Many businesses make use of Twitter for building brand awareness and to generate the leads. The specific target ads helps the users to dedicated landing page, it could be replying to a tweet or targeting competitor’s customers. The below example from Green Chef, an Organic food delivery company exactly shows how the tweets are used to entice the prospects in trying new recipes.

Green Chef uses Twitter to tweet about its new recipes

2. Website Pop-ups connecting to Social media channels

Website Pop-ups are a popular means where it asks for user information like email address or social login for gaining access to discounts. The users are given the option for liking their page or follow the brand’s social media accounts.

The below example from Apparel retailer FlyPolar gives its users the options to follow its Social Media Channel or enter an email address for getting the discount code.

FlyPolar entices its customers to sign up with them through social media channels or entering their email address to get the discounts.

3. Refer a Friend

Refer-a-Friend is a highly incentivizing program for customers to send prospects. This has been popular for quite some time now, even before Social Media arrived.

Stitch Fix, a Fashion retailer endorses its refer-a-friend program on social media. The above is an Instagram example.

Vistaprint gives a $10 voucher for every referral that produces a Sale.

The big challenges that the retailers face for promoting refer-a-friend program could be visibility deficiency that is if the customers are aware of such programs. The best idea for retailers is to include refer-a-friend program along many touch points that includes an email, social media, on-site and packaging.

Julep, a Cosmetic retailer provides its referral program in its Shipping boxes.

4. Social Media Shares after the Purchase

Brands encourage their customer to share the purchase made on Social Media to create awareness and leads. Retailer “Know Style” offers discounts to customers for future purchases who share on Social Media.

Know Style, a retailer makes use of the above display ad on its website to offer discounts to customers who share on social media for their future purchases. Customers can also be given discounts or coupon code for giving reviews or ratings to be shared on their social media accounts.

5. Giveaways

Incentives to customers are a domicile tactic to lure consumers to follow on Social Media, states Marketing Sherpa survey. The brand, My Pooch Face sells hand painted pet portraits, it entices the visitors with a free pet portraits for contests.

My Pooch Face offers free hand painted pet portraits to whoever takes interest in the contest. By this, they grow their email listing.

Visitors are given additional entry into Sweepstakes by following their social media profiles, referring the friends and signing up to receive emails.

Like mypoochface.com offers entry into sweepstakes to customers who sign up on social media, refer friends or sign up for newsletter. Additionally, brands can ask audiences to tag friends on social media for entering a contest as it will help to expand the brand’s awareness and reach the right prospects on social media.

Brands encourage the shoppers to actively participate in the contest with the condition of taggign their friends on social media.

How Ecommerce brands are generating Leads from Social Media

Ecommerce

Post author By binadmin
Post date 17^th July 2017

Tags Ecommerce, Social media

7 Important B2B marketing trends for 2017

Trends for business-to-business marketers need to follow in the year 2017

Innovation is the main starting point for reviewing all marketing trends for the New Year. Marketers assess the marketing techniques giving them uplift in the business. The top techniques are well focused in getting aligned B2B sector. The most important it is, to realize the importance of new technologies such as real time personalization, mobile and marketing automation.

1. Marketing Automation

Automation is one finest technology when it comes to B2B marketing. It’s an automated process of scoring and nurturing the leads with relevant content along the customer journey. Not many businesses are exploiting marketing automation since they are still on at earlier stages of maturity.

Dave Chaffey of Smart Insights is going to speak at B2B Marketing Automation Expo 2017 where he is going to cover the best ways to start automation. Here are few of the key techniques that he spoke in the last year’s show:

A welcome sequence with multi steps that can have more relevancies with dynamic content.
Lead scoring and grading to put more relevant emails or outbound calls when the prospects are qualified.
Re-marketing on third party sites that will help nurture prospects showing interest in product or services.

2. Content Marketing

Content Marketing technique has been prevalent since last several years in B2B marketing but the popularity of inbound marketing has given more importance to sharing the blogs and social media. Last 3 to 4 years, readers have voted for content marketing against any other marketing activity. The main element in inbound marketing is getting the right balance of content quantity, quality and the frequency. Content Marketing is greatest method used by B2B marketers because longer customer journey would mean customers would want to do plenty of research before making the purchase decision.

3. Web Personalization

The personalization of the website is a long standing tactic for Ecommerce site but was less used conventionally for B2B marketing. Personalization of emails involved using dynamic content insertion technique. SaaS products like BrightInfo and Evergage make web personalization services affordable for smaller companies. It includes automation features to recommend most relevant piece of content.

4. Channel Integration

Several digital marketing channels are available hence there is always a tendency to focus on individual channel. Integrated nurturing process helps earn dividends. The key trend here is the integration of different channels. Other trend on this includes generating B2B leads by Ascend; this proves that B2B marketers are not chasing the latest fast by not spending too much time on channels that deliver the vast majority of leads or sales.

Marketing Automation enables businesses to join customer journey between website and emails. It concentrates on not just email sequences but also identifying when the prospect downloads the content in future and showing their interest and follow up further.

Other form of integration is through re-targeting or re-marketing in Google Adwords where the ads are served to previous site visitors on Google’s display network. This option has been available for last many years with social media. LinkedIn is more important within B2B marketers; Facebook and Twitter have extended their retargeting option.

5. Account-Based Marketing

Account based marketing (ABM) is an established approach in B2B marketing, within larger organizations having structures and processes to target key accounts. ABM was pioneered by ITSMA 10 years ago, they define it as “more than a sales or marketing approach; it is a collaborative strategy that engages sales, marketing, subject matter experts and delivery professionals, as well as key executives
in the chosen client account to determine where and how to best meet the client’s unique business challenges. With deep insight into the client’s business and key goals, this collaborative team creates a well-orchestrated marketing and sales campaign for a single account.”

Initially, ABM was an approach that was supported by Marketing Automation service that focuses on individual customer records. The trend is for automation services that include ABM features that make it easier to nurture groups automatically through emails and re-targeting.

6. Mobile Marketing

The shift towards mobile is the latest trends for B2B Marketers since last many years now. Google notes that businesses have responsive sites hence it’s no more a trend. The change that affects B2B marketers in 2017 includes Google’s new mobile-first index and potential penalties for pop-ups.

Mobile covers almost half of web traffic today where in the past B2B companies used to assume that their customers are researching about them on desktop devices. The new breed of business owners use mobile device to research solutions on the go that means B2B marketers needs to be sure that the content is mobile optimized that ensures smooth processes for users on different devices.

Almost half of B2B businesses have mobile sites and apps this shows that industries are finally starting to come together on mobile. For some industries, mobile apps are not necessary but all industries should have mobile responsive sites. Even if customers are not logging on the mobile device, businesses still need responsive site with Google’s “Mobilegeddon” update or else you may be penalized for the same. B2B buyers on mobiles are increasing as shown in the chart below; hence mobile optimized sites are absolutely necessary.

7. Social Media

As per the research, B2B businesses tend to get best results from LinkedIn and Twitter although they are present across wide range of social networks. YouTube and Slideshare are particularly effective; Google+ is ineffective since majority B2B is using it. The eMarketer chart below shows 2015 data and the second chart show the data for 2016.

While it is extremely easy to set up a social network it is often important to prioritize. It requires good efforts to run it effectively focusing on the best tactics.

7 Important B2B marketing trends for 2017

Ecommerce

Post author By binadmin
Post date 14^th July 2017

Tags B2B Marketing, Marketing Automation, Marketing trends

How Small businesses are influencing marketing automation?

Consumers spend a lot of time researching before making a buying decision offline. 37% shoppers state the retailers “get” them through the collective data gathered by varied ongoing campaigns through the social media. Ecommerce generation has come with latest offerings that make customer journey easier that are most crucial factors to keep customers and business attracted. According to C-suite executives four technologies will be the key for marketing successes in the future: a. Cloud computing and services, b. Mobile Solutions, c. IoT and d. Cognitive tools. Lets have a look at some of the marketing trends that are very specific to these four technologies that can be put to right use for enhancing the customer experience in your business:

Cloud computing and services (marketing automation) – Digital marketing processes involve a lot of steps that are time-consuming. Automation is a cloud-based service that helps to cut down the time on routine marketing tasks. Marketing automation guarantees perfection and optimization of business resource to give good customer experience.

The Grey shade is for 2015 trends and Purple shade is for 2016-2017 trends. SmartInsights study reveals that marketing automation is the top priority for the year 2017; content marketing and big data will follow it. The bigger market players are using Salesforce and Marketo, small businesses can make use of affordable marketing automation tools like ConstantContact and GetResponse, designed for small businesses.

Image Credit – GetResponse

GetResponse gives a unique customer experience with drag and drop workflow planner. With the use of this tool, small businesses can:

Create email-marketing workflow that will enhance UX.
Hosting information webinars.
Build high converting landing pages.
Conducting surveys for target audiences, their needs and expectations.
Integrating shopping cart in email workflow.
Get improvements by analyzing the data.
Utilizing advanced email-marketing features including tagging, scoring and segmenting.

Mobile solutions – 63% people make use of mobile few times every month to search for customer and product support. How their journey look like with your business? Have you made it easy to get help from you when they use mobile?

Image Credit: SoftwareAdvice

The common issues users face while finding customer support are:

Complex navigation through the website
Results after the search are not helpful
Loading time is slow
Website not searchable.

Providing online services or products to consumers would mean making it easy to get support through mobile device. One tool you can use is Zendesk’s Mobile Help Center application that makes your resources easily accessible form mobile devices:

Internet of Things – IoT allows online and offline connecting through the Internet. This idea is not too common with small-scale businesses hence if you implement it; it’s going to be a great booster against your competitors.

What you can connect and synchronize to impact Customer experience journey?

Image Credit: KESolutions.Biz

Take example of Point Defiance Zoo and Aquarium in Tacoma – the ticket sales increased by a whopping 700% after implementation of analytics technology to combine offline and online marketing activities. The zoo is planning to come up with mobile ticketing in future, so visitors can “check-in” at exhibits there by improving the UX. Small retailers can make use of sensors monitoring the foot traffic and customer behavior in-store. When all of these sales data are combined, great findings are emerged that have ability to influence UX.

A customer standing at the airport waiting for carousel to deliver his bag getting a light bulb moment thinks, of being notified by Bluetooth when the bag is about to arrive – is the perfect IoT thinking in action.

How can you combine sensors in an offline world to improve things for your customers or create new products or service offerings?

Cognitive Tools – Using the customer behavior to improve the experiences. Cognitive skills impersonate the way human brain works. It is a smart machine that acts and thinks like human. The tools that originate from cognitive computation can turn the data into powerful insights. Cognitive skills can be used by small businesses for analytics and predictions to access consumer data that gets created daily to understand and learn from it. The end result of this is to drive loyalty and build trust worth relationship with customers.

Image Credit: GeoffLivingston

For example, do stores understand why a customer abandoned his online cart and do they have processes in place that will ease the customer to come back to store and complete the shopping?

A good example would be an eCommerce store using Marketing automation for tracking and analyzing user behavior on website. It then creates email workflow having conditions, filters that trigger to re-initiate the relation with customer through emails. The more salient of these is when businesses use cognitive tools for tapping into emotions of customers and delivering the experiences just at right time. IBM have suggested cognitive strategies to answer the following questions:

On who is the focus
Actions you want them to take
How they want to interact

Customer experience is one of the crucial marketing trends for 2017 and for the next coming years. The four technologies that will be key for marketing will be mobile solutions, cloud computing, IoT and cognitive tools. The smaller business can make best use of these trends by using automation tools, by introducing mobile desk solutions, combining offline sensors to the online world for better US, using cognitive tools based on UX that delivers best UX at the right time.

How Small businesses are influencing marketing automation?

Ecommerce

Post author By binadmin
Post date 13^th July 2017

Tags Automation, Customer Experience, Inlfluencer Marketing

Social Media marketing is a great booster to generate ROI

Latest research from DMA states that only 48% of marketers agree that social media is actually gaining them any ROI. There are some of the trends that DMA realized in its reports, but not all are positive. Almost, 77% of marketers do use at least one source of social network for promoting their brand. The research was done with 111 marketers from B2B and B2C companies, in 2017 that they did their own research with a sample size of 609. They result found a divide in the way marketers see the effects of Social media marketing

What channels are used for marketing?

Marketers would obviously be directed towards the channel that is most effective to them. Twitter is number 1 choice since it doesn’t have any filtering and marketers can be sure that the posts will appear on follower’s feeds without paying anything. Facebook ranks 2^nd overall and stands at number 1 for B2C because it has considerable margin. It really makes sense for the brands to target it. Instagram has overtaken Twitter, these are clear signs of how popular it will become with marketers.

For what purposes brands use social networks?

Most brands are using social networks today but what are primarily their aims? It was interestingly found that it varies depending if the brand is engaging in or organic social activity.

There is some type of logic that is involved in using paid social media differently. Lead generation can easily justify the investments that are being made but at the same it’s hard to convince marketers of the need for paid investments in customer engagements. It’s worth mentioning that all social media activities by means are a paid activity since you are paying someone for doing it.

How much you agree to below given statement?

Organic is undoubtedly better than social media while getting your perceptions clear for ROI. A mere 48% feels they see results with social marketing it shows how others are failing to engage rightly with right platforms. One-third of respondents neither agreed nor disagreed with the statements; this means they do not have clear picture of the impact of social media on ROI. This clearly states the need of better use of analytics and attribution models amongst marketers.

How to get more ROI from social?

The most obvious way to improve on ROI is to do your social activities in a better way. There are millions of posts online demonstrating how to boost engagement on social media. Read the posts where you can seek more information giving you better returns.

Using social data for other channels

Social media is too vast and often we see customers do not properly utilize the insight it provides. More money is spent on crafting social campaigns. The data achieved can be used for targeted email marketing or on-site messaging.

The above chart clearly indicates that only few marketers used social data for messaging and generating relevant content. The data gathered from social can help increase lead generation and revenue on the main site since customers like to respond to messages that are tailored to them. There is great scope of improvement here with majority of brand rarely use social data for other channels.

Research from Smartinsights members

The latest research conducted by SmartInsights in partnership with TFM (Technology for Marketing) and Ecommerce expo has bought forward things that marketers think of social media on ROI in 2017. The senior marketers were asked about channels they use most and the least ROI ones, a total of 609 marketers took the survey and it revealed that social media is far from best channel in terms of ROI.

The results reveal that organic social is a poor performer for those who think it gives low ROI while it did quite well for those who think it gave high ROI. There is a big divide in marketing community for how they perceive the effect of social marketing. It could be because of over-hyped marketing or may be some socials just do not work in particular industries.

Social Media marketing is a great booster to generate ROI

Ecommerce

Post author By binadmin
Post date 12^th July 2017

Tags marketing, Social Marketing, Social Media marketing

Watch out Instagram for Influencer endorsements

Instagram is abuzz with new developments benefiting the brands with translucent approach. Instagram is all set to launch the new “Paid Partnership Tag” for sponsored content.

Instagram’s new feature is specifically targeted for influencers. The main objective for this feature is to let consumers know which posts are sponsored and which are not. It allows the influencers and brands to tag their partners who have paid to be featured in the posts.

The tag will mark the images clearly if they are paid and same for stories too. The influencers who use the tag feature will be able to track the insights that will allow both parties to check and track how the content is performing. Currently, the paid partnership tag is being rolled out to only selected few influencers, businesses and brands. The feature will be widely available to all in the coming months.

The new feature is a good step taken by Instagram in order to increase the transparency on the platform. It enforces the new rule placed by The Federal Trade Commission that will help clamp down misleading social media campaigns.

Nisha Arora, CMA’s Senior Director for Consumer Enforcement comment on this issue:

‘Social media personalities can have an important influence on people’s views, especially young people. It is therefore crucial that when people decide what to buy, they should not be misled by adverts on social media that read like independent opinions.’

Social Media celebrity status has increased tremendously and this has increased the amount of paid endorsements and brand collaborations. Influencers like Kardashian, Zoella, have over 100 million followers giving them humongous following and the audience influence. Many social media influencers and celebrities were warned last year since they failed to disclose that some of their shared posts were sponsored posts.

“Paid Partnership Tag” is one of the right moves taken by Instagram. It will create more transparency amongst the followers and consumers.

Watch out Instagram for Influencer endorsements

Ecommerce

Post author By binadmin
Post date 12^th July 2017

Tags Influencer Endorsements, Instagram

Ecommerce Personalization Strategy, an Ultimate need in 2017

Personalization helps to create loyalty and drive high conversion and grows the revenue of the organization but how does one achieve this objective? Ecommerce Personalization strategy is the right tool that helps serve relevant content to your customers and optimizing their experiences. Marketers have only one genuine aim and that is to deliver perfect 1-to-1 personalization experiences across all its channels.

The last four decades have unfortunately seen a lot of difficulties that marketers face leaving unpredictability in the revenue numbers. The advancement in AI have led brands and retailers deliver 1-to-1 personalization and serve the best digital experience to their customers across different touch points. Given below are important reasons why Personalization Strategy is a must for your organization:

Diversity in Customers – Marketers have long been struggling to cope with diverse audiences preferences. Staying up to their expectation is almost like impossible task for creating the design of each individual. The “Segmentation” method allows defining the distinctiveness of each group and helps to target each group with specifically tailored creative content. The only demerit here is that segments are defined by few data points and it could be challenging. Customers have different preferences based on their colors, styles, purchasing frequencies, price brackets and more. Segmentation is a good method used by marketers and shows improved results but at some point it may veer off its effectiveness.

With effective marketing communication, people would take actions that they wouldn’t otherwise with the element of value in it because it is unique.

Traditional and Rules-based personalization doesn’t measure – A segmentation based approach would mean identifying and targeting the biggest opportunities. A segment of people is selected with a set parameter within the channel and introduce the segment to experienced set that are more likely to respond to. Micro segments can be created but they yield diminishing returns. The marketers hit a plateau where spend expands than the actual returns.

The main goal of segmentation and 1-to-1 personalization are similar as they help to establish relationship between the brand and its customers. The increased workload of micro-segments would make it difficult to manage everything in order to design the individual experiences. The actual reality is that 1-to-1 personalization don’t require unique content. With the help of creative elements it is possible to individualize experiences for varied interests of your customers.

For successfully implementing personalization at scale, we should break the old thinking and achieve the
latest.

Consumers invite personalization – Personalization is the key to behold consumers’ interest. Marketers keep struggling to master personalization. The recent personalization attitudes survey of online shoppers by Accenture Interactive states that personalization can achieve its objectives if the offer is relevant and subtle. A strong alignment with customer needs is in direct correlation to financial success of the industry.

The tested methods of A|B testing, segmentation, optimization and targeting are the essential tools in the marketer’s toolbox. The desire for improving customer experience, increasing the conversions, and AI offer great benefits. With improvisation happening on a continual basis, the experiences are going to be more relevant.

Ecommerce Personalization Strategy, an Ultimate need in 2017

Ecommerce

Post author By binadmin
Post date 11^th July 2017

Tags Ecommerce, Personalization Strategy

Reasons for the popularity of Multi-Channel Customer Communication Platforms

Embracing Multi Channel Strategy

The most important assets for any online business are their valuable visitors and customers. Whatever steps is taken eventually have an aim of satisfying the prospects and building trustworthy relationships. Most marketing efforts are bent towards conversions hence conversion rates and ROI metrics are of utmost importance.

Interactions with existing customers or new prospects play a vital role for offering help to the customers. ROI and conversion rates increases if the customers can reach you faster and can enjoy the live support.

Optimization of Online Communication channels

Global Businesses would mean availability of personnel for 24/7 in multiple languages and dealing with different cultural people. The very basis of multiple communication channels is to align oneself in doing what is needed. Small medium businesses at the very least can offer English support. Optimization of online communication channels would mean adding multiple apps on your website or within the app itself.

Opening multiple channels lets users interact with your company personnel through SMS, Voice, Facebook Messenger, Line, Whatsapp, etc. asking customers to fill a form or sending an email also works wonders.

Add Multiple Communication Channels

As Technology is moving at a rapid pace and evolving each day, companies are also adapting to new tools and implementation. The online businesses are thriving explicitly through Automation but human interaction is highly important while closing the deals. The top industrial players know this importance hence introduction of bots, virtual assistants, digital agents have come into picture. Businesses should add more channels while communicating with the users; different users may prefer different messaging tools. There are several platforms through which consumers can interact with businesses and the year 2017 have more consumers craving for multiple communication channel support.

Which Channels to choose?

Well, businesses should implement multiple communication channels but the hard question is which ones to select and how to know users choices. Businesses could decide this, going by their personal preferences through industrial statistics and popular app amongst the specific target audience. Recent report states that almost 78% of people wished they could text businesses. Forrester study states that 62% business owners felt they may fail to keep up if they do not implement social customer service technology in customer operations. Putting FB messenger apps makes sense with 1 billion worldwide users, even apps like Viber and WeChat are a good means to opt for since they have user base of 900 million.

Integrating Multiple Channels into a Single data feed

For Integrating Multiple Channels, it is highly important to make sure that website or App’s UX supports the multiple channel implementations in a graceful manner. The third party online widgets offers floating bubbles, drop down menus, etc. The multiple channel approach allows the prospects to send emails, SMS, Facebook messages and call the sales team. For the best optimized sales process you have to make sure that all communication events with each prospect are stored in unified data feed CRM.

Online Businesses need support for the following:

Integrate multiple communication channels
Managing the operations in a dashboard
Organize the costing and payments
Migrate the data in existing CRM

Multi-channel communication platforms

New platforms have emerged to allow businesses to follow “multi communication channels” strategy; they offer all-in-one comprehensive support as given below:

Single plugin for multiple communication apps that include Voice, SMS, Web Chat and other IM apps offering an open API.
Optimizing the load time that minimizes the multiple apps load on domains
Dashboard that helps manages the operation for back-office
API support integration that exists with 3^rd party CRM systems

The above strategies help to forego conventional methods and ideas. It is important to follow the new technological trends well so you can interact with prospect through the right channels they are comfortable with.

Reasons for the popularity of Multi-Channel Customer Communication Platforms

Ecommerce

Post author By binadmin
Post date 10^th July 2017

Tags Multi-Channel strategy

Ideas to implement video in your Digital Marketing Strategy

Videos are the next big boom that has entirely changed the way marketers ever marketed their businesses. People actually like watching video content than they do for textual content. Videos have gained good popularity with the onslaught of varied networks and social media at its brim. The fact of the matter is – Videos can give you more than expected results if done in the right manner. The Cisco report states that by 2019, online videos are slated to generate four-fifths of global Internet traffic. Given below are few of the tips and steps that will help you target your audience with how, where and why you should take Video marketing seriously.

Website Video Marketing

Almost 79% of consumers stated they will watch video about the product and 84% noted they will make a purchase after watching the video.

Getting results with SEO:

97% businesses reported that their product video tutorials helped user understand the features of the product or their services.
54% business reported that they saw reduced support calls by putting video tutorials for the users.

User-generated content can be used for making video content without investing on it. You can also offer users discounts or a gift in return for video review.

What to expect:

80% increase in conversion after putting the video in the landing page.
Increased traffic to your website.

Question and Answer Platforms like Quora

Quora is one of the best platforms to imbibe video content that will help populate comments or discussions on the forums. Quora is ranked in the Top 500 by Alexa ranking.

Getting results:

Usually Q&A forums, like videos a lot and it is much appreciated. People genuinely prefer posting video answers, you can add a link to your website in the video and you will be astonished to see your traffic grow.

What to expect:

Significant increase in the generated traffic –

100M unique monthly visitors on Quora
15M users on Yahoo answers on a daily basis

Emails

The recent Conductor research states that 51% of people discover new websites through emails. Most email providers do not support videos in emails. The use of the word “Video” in the email subject line boosts open rates up to 19%, increased click through rates up to 65%. It has greatly reduced unsubscribe rate by 26%.

Getting results

These are the 3 powerful methods that can help using Video in the email

Taking the risk. Including the video in the body of email using html5. It will only be visible to iOS, Outlook.com, Apple Mail and Thunderbird users. Gmail, Yahoo and Outlook do not support the videos.
Creative Step. Make use of GIFs, it is the best option to use if you want your video to be displayed to all popular email clients. GIF images are better than the static images and it’s easy to convert to GIF making use of ImgFlip, GifLike or Gifsoup.
Classical Step. Add “PLAY” button to a static picture and send the user to your landing page where the video is embedded.

What to Expect

More backlinks, 41% increased sharing and forwarding of a content.
24% increased conversion.

Social Media

Social Media is one of the most powerful means that has made video trends more popular. Technologies like Live 360 and VR have been tested there. According to 2016 reports, Facebook and Snapchat received 8 and 7 billion video views respectively on a daily basis. Instagram saw 5 million video uploads in the first 24 hours of availability of the function.

Getting results

It is highly important to react to new video trends and analyze the responses. The infographics are a great means to show the most liked trends followed by marketers.

What to Expect

Social Media show amazing results with 7 times more shares on Facebook and 6 times more retweet.

YouTube

Tubular insights reports that, 68% of YouTube users made a purchase decision after watching the video. The review trend continues to show thrust for bloggers and advertisers alike. Google loves YouTube for the sheer reason people love videos and it is their own product. The videos appear in 20% rich snippets.

Getting results

Follow the YouTube Trend – Make use of Trends Map, Trends Dashboard, Trends blog
Search “Video keywords” the show YouTube results right on the first page of Google.

Examples: How to, Reviews, Tutorial, Sport related (Morning Yoga), Funny videos

Make use of the keywords in the filename, it is highly important to use keywords in the Title and Description. Use keywords in the first 25 words and repeat it throughout for 3-4 times.
Adding links to your website and profile description.
Engage in comments for active discussions, they are good signals for search engines.
Analyzing the video positions to check the ranking.

What to Expect

50% Increased chances of appearing on first page
41% high clickthrough rates compared to plain text.

Following are few things worth taking note of:

Mobile – During the 2012-2014 study, mobile video views rate increased by 400%. Almost 48% of Gen Y watch videos only on mobile devices. Hence, it is important to optimize the videos embedded on your pages

Speed – While adding videos to your site, you have to make sure that the load time doesn’t increase. There are higher chances of conversions with less loading time.

Tone Friendliness – 83% consumers reported to having found informal voice, more like a friend talking to them. This adds trust and a sense of connection to the communication.

Ideas to implement video in your Digital Marketing Strategy

Ecommerce Technology

Post author By binadmin
Post date 7^th July 2017

Tags Social media

Top Google Adwords Conversion Rate chart

The chart gives information on conversion rates in AdWords from AdWords management platform – Wordstream. If you are looking for paid search marketing, this chart will surely give you an idea of the conversion rates while making a business strategy. The different tests show you the rates that are very specific to the markets, the type of the keywords and the proposition.

The above chart is published by Wordstream. The report is based on the US based Wordstream client accounts in different verticals; the total research was conducted with a sample of 2,367 clients. The different verticals represented a total of $34.4 million in the total Adwords Spend that were advertising on Google Adwords Search and Display networks in the Q2 2015. The different sectors covered includes Auto, Advocacy, B2B, Consumer Services, E-Commerce, Finance and Insurance, Employment services, Education, Dating and Personals, Health and Medical, Industrial services, Home Goods, Real Estate, Legal, Travel & Hospitality, Technology.

Conversion Averages for previous AdWords conversion rate data

All the results are true averages, the summary of previous recordings is stated below:

Average conversion rate for search network in Q3 2012 was 5.63%
Average conversion rate from display network in Q3 2012 was 4.68%
Travel Industry had the lowest conversion rates
Internet/Telecoms have highest conversion rates for search and display
Display networks generate 5 times the volume of impressions but only 1/5 of the clicks compared to search network.
According to Wordstream, it suggested an average of 2% to 5% paid search clickthrough rates for competitive industries and 5% click through rate for non-competitive industries slotting for top positions.

Top Google Adwords Conversion Rate chart

E-commerce Website Ecommerce

Post author By binadmin
Post date 6^th July 2017

Tags B2B Marketing, Conversion Rate, Google Adwords

Are you competent or feel that something is missing in your Business Marketing framework? If so, here is whirlpool of info that will help you go ahead with better and better results. Businesses that understand their customer pain points, know their target audiences and buyer personas are undoubtedly already doing well in marketing business game. But there is still something amiss here! And that is to thoroughly investigate how your competition is doing and how they do it. You will be glad to know that you can actually investigate what your competitors are doing by Spying on them. It doesn’t cost anything, in fact gives you a clue of what you should be doing.

One way is to analyze your competitors’ website by searching their backlinks, email marketing funnels, and research the kind of paid and organic search keywords they focus on. Given below are some of the tools that will help you spy on your competitors:

Sortd – If you are looking to check what is happening around you, it is presumed that you are doing best to stay on par with what is latest. But mind you, just a simple subscription to email marketing lists is not enough. You need to scatter your glances just everywhere you can think of. Subscribe to all email lists that includes cheat sheets, free ebooks, challenges and training. Study your competitors email sequences and cross-references that you are already doing. Evaluate every aspect of the product you like by checking on the material, quality, any weak points that you can improve on.
The only demerit of this is that it may quickly fill up your inbox, you can use tools like Sortd that will help you streamline new subscriptions and alerts and also helpful in organizing to-do lists and follow-ups.
SEMRush – This is a very special tool that helps you research the keyword your competitors are already using. This tool helps you spy on your competitors’ blog posts, websites and ad keywords that help you study the best ones that are giving results. Choose the best one that will show you effective results for your company. SEMRush helps you find the keyword that is generating huge traffic. Scanning through all this information will help you craft the type of content that you need to write and target the markets.
Social Media – Social Media is the best tool that helps to see what your competition is up to. But there is something deeper than meets the eye and the layman users would not know about it. Scroll through the Twitter Feeds and Facebook pages, social mention uses the keywords that you may be looking for and it shows you the conversation that is going on in Social media and the way trends are moving.
Quick Sprout – The Competitor analysis tool from Quick Sprout helps to figure out the websites that are similar to yours. The information will help you to shape your strategy and the means to outreach them in search engine results. The tool also helps to gain insight on estimated traffic scores, SEO scores and Social Network Shares that show which businesses are and could be your competition.

Along with what is stated above, pay attention to speed scores. Almost 47% of users need faster load time of 2 seconds or less. 40% of users will abandon a website that takes more than 3 seconds to load. You need to really gear up if competitor’s website is running faster than yours.

Monitor Backlinks – The tool helps to check the links with your competitors. It helps to enhance your SEO thereby improving the search reach. Monitor Backlinks is a tool that helps to check the quality links that your competitor gets. This will give you the clue of which businesses would backlink your business or have an interest in your products or services. It is one of the best tools while conducting competitive link analysis.

Monitor Backlinks gives alerts when backlinks are posted to your own site, this is the best means to actively engage with the blogger, build relationships and share the content. You can also check if the backlinks are removed so that you can keep pace with ongoing changes in your marketing efforts.

Import.io – Data mining is one of the best means to get information on multiple things. Import.io is an important tool that is helpful in extracting the data from webpages and use the information for lead generation, price monitoring and market research. The benefit here is that you can extract and process the data from multiple URLs at the same time that will give you bigger picture idea of the competition.
Similar Web – Similar Web is the tool that helps to get a glimpse on the online marketing strategies that are being followed by your competitors. The Similar Web dashboard gives a view on referring sites, display advertising, search the traffic. The information will give you a better view of competitor’s monthly traffic estimates and the engagement, the tool helps to keep a track on organic and paid traffic.
LinkedIn – LinkedIn is a professional platform and can provide infinite information on competition businesses. Make use of follow-up feature that helps to keep tabs on competition and the postings that they do. The LinkedIn Pulse helps to find out information where they are blogging and information about their products or services. You can find all the information here that could benefit you.

8 Tools to Spy on your Competitors

Ecommerce Technology

Post author By binadmin
Post date 5^th July 2017

Tags Competitors, digital marketing, Spying Competitors

Top Ecommerce Trends to include in your Marketing Strategy

For a successful e-commerce marketing results, it is highly important to have a good marketing strategy and you need to start planning for it now. As Ecommerce continues to grow at rapid speed, the markets are ramping up with faster ecommerce growth than initially targeted. It will eventually lead to more dissatisfaction amongst customers, losing out on leads and non-satisfactory UX. To avoid this trauma, it’s highly important to stay in tune with the fierce market competition. The mega global trends have huge implications and are not going to be grounded too soon. The marketers will have to integrate latest trends in their planning with a focused approach taking into consideration analytics and great optimization techniques in an effective manner.

Given below are few of the greatest trends that can be included in your marketing campaign for fastest results:

Trend 1
Asia specific eCommerce progression

Primarily, US were the only one that was driving eCommerce market growth, now it has become a global phenomenon. US, is still the most significant partner driving the business growth globally. The chart shows how US eCommerce annual growth has continuously seen explosion in the past 15 years. The growth rate is still very strong and isn’t too far from the market saturation so the sales are just beginning to plateau. This is in absolute contrast with Asian markets where eCommerce markets will see astounding growth. The below chart shows China driving overall growth including that accounts for over all global eCommerce sales. The sales are expected to double from present day till the year 2019 that will add $1 trillion of additional sales in the next three years.

The Keynote:
Asia’s ecommerce growth has great potential, however to take advantage of Ecommerce boom they will need to go International with their ecommerce. The best part of ecommerce business is that you don’t have to have any physical stores and with easier inter-country business relations it has become easier to enter new countries.

Trend 2
Rise in Mobile users but are they really contributing to eCommerce growth

There has been a massive shift in the mobile use in the last five years and it continues to show increasing trend towards mobile web traffic. But it is surprising to know that a big chunk of customers aren’t really happy with mobile shopping. Wolfgang digital analyses state this fact with 80 million website sessions and online revenue worth €230 million. Out of a total 59% of all sessions by device, there was only 38% revenue through the mobile browsers. Desktops have higher conversion rates while mobiles are basically used for research purposes. The difference came in larger quantity with high cost purchases like holidays that made up to 41% of traffic on desktop and dominated sales bought 67% in revenues.

So basically, it can be summarized that mobile users cannot be ignored. They make their major buying, researching decisions on smartphones they than actually log on to desktop for making the purchase. Wolfgang’s study found a strong correlation between high percentages of mobile and overall website conversion rates.

The Keynote:
On average households have 7.4 internet connected devices, so a user is a Planning-for-digital-marketing-most-effective-550×444.pngmobile user at particular moment and the desktop user the next. An excellent mobile UX may help mobile users convert without switching to desktop. The main focus should be to provide seamless user experience in all buying decisions a customer makes.
The key strategy that can be used here is to send an email of all items that the user browsed on the mobile there by giving the user best possible getaway to convert.

Trend 3
Growing Ecommerce competence

Every year brings new challenges and innovations. The startups are entering the markets and bigger retail outlets are turning to ecommerce markets to rake in online sales boom. The Martech 2016 by Scott Brinker clearly shows a big explosion in mar-tech tools.

The growing competition will pose a serious threat for ecommerce marketers in the year 2017. Mark Schaefer point out that the real problem would be for anyone who is using content marketing that includes big amount of eCommerce companies.

The Keynote:
The trends show historical win for ecommerce marketer although competition and content shock are undoubtedly a serious threat. Marketers will have to come up with the best exclusive content to stand out in the year 2017 and if they cannot manage that, moving to other focused marketing approaches may be the best bet.

For successful eCommerce marketing with a dominating content shock world, marketer will have to employ innovative model. The 70:20:10 model will help shape content marketing strategy with 70% of time focused on effectiveness, 20% on innovating new content and 10% time on risk project that could potentially be a major payoff.

Trend 4
Subscription based Business Models

SaaS based business models are pioneers in the subscription based model and have been highly effective to businesses and consumers. It offers greater flexibility to consumers and the recurring revenues are a win-win situation for both the parties. This has amazingly led to its massive growth in the past ten years and would continue as we proceed for 2020.

The subscription based models need not be limited to software. The last few years have seen ecommerce businesses providing physical product on subscription than paying for a single fee during the purchase. The pretty good example of this is, the dollar shave club which was founded in the year 2011, today it is worth $615 million.

There should a strong focus on retention with constant efforts and investments in improving the product. It could be very tempting at first to focus on getting more conversions, but if you neglect them, customers will go elsewhere. Industries are already ripe for disruptions from successful e-commerce sites and looking for economy wide trends and this is set to continue further.

The Keynote:
It is best to sell your product through a subscription model. The millennial’s high disposable incomes would mean more cash for subscription but lower wealth would mean there is never a chance for big one-off purchase option. So there is never going to be a better time to sell your product through a subscription based model.

Trend 5
Growth of Artificial Intelligence

It’s pretty much a new trend so it is hard to make any predictions. The availability of more consumer data has increased the ability to target the customers but that doesn’t mean increase in effectiveness. Marketers can get caught up sometimes with big market speaks and buzzwords but fail to see what a consumer sees. What “big-data” actually means to customers is getting served the ads of products that they have already bought. Cracking the targeting is a big challenge and that is where the role of Artificial Intelligence comes in. The funding cost for AI has seemingly increased over the past three years. The year 2017 will most serve the best AI resources that combine genuine intelligence with data. The analytics and tracking software will get smarter, this will help target the ads and help in personalization strategy.

Trend 6
Chatbots

Chatbots have bought a huge change in the way customer ever communicated with brands. The important trends like big data, VR, AI and IoT have already been around for some time now. Chatbots have been around since before 2016 and it has grown huge in popularity.

Chatbots help to automate repetitive tasks over the Internet. It also includes different applications. The latest bots are built to help marketer, they act like a human helper without actually hiring a human.

The Keynote –
Chatbots are emerging technological tools so do not invest in it only because it’s the latest. Do your own market research and know what is really needed. It has a huge potential for growth, it will soon become a norm before experimental phase passes away. E-Commerce businesses will soon start utilizing Chatbots as the best means to provide to a customer on its Journey.

Trend 7
Shoppable Personalized Video

Shoppable videos are not really new things, it was launched by YouTube way back in the late 2015 but it didn’t take off really well the way it should have been. The simple little pop up cards in a video is an old jargon that any video creators could do. The prediction for future is one of the providers or YouTube will merge the tech and create programme based general personalized videos. There has been a great surge in creating Shoppable and personalized videos that shows a massive change in the manner in which eCommerce marketers are selling through videos.

The Keynote –
The merged tech will offer superior outcomes to eCommerce marketers. Placing the products in the video based on customers’ preference through programming will offer advertisers the outcome they never expected before.

Conclusion

Ecommerce is one of the fastest growing fields and it’s necessary to keep up with the latest trends. Consumers can effortlessly switch from one brand to the other hence it is very important to provide great customer experience and use a great pricing strategy.

Top Ecommerce Trends to include in your Marketing Strategy

Ecommerce

Post author By binadmin
Post date 4^th July 2017

Tags Ecommerce

The most vital Digital Marketing Tools for 2017

Smartinsights.com brings you the best model to understand the essential digital marketing tools that you need to follow for 2017. Following these marketing tools will essentially showcase how you can use marketing technology in the best optimum way.

Marketers are profoundly fortunate today to have huge number of freely available tools giving insights to the customers, the markets and competitors. The latest tools help us to compete by helping us deliver relevant and real time communications that are integrated across desktop and mobile digital marketing channels.

The below infographic highlights good range of options including marketing technology, it’s a Smart Insights RACE Planning Framework that helps to manage digital marketing. You can review the tools and use the best ones that suit your requirements.

The infographic shows enormous amount of marketing tools that helps improve the quality of your marketing efforts. There are numerous freely available online tools that can give you insights about our customers, competitors and markets. The digital edge gives us the advantage of automated real time communications integrated process across desktop, mobile and digital plus marketing channels.

The most vital Digital Marketing Tools for 2017

Ecommerce

Post author By binadmin
Post date 1^st July 2017

Tags Digital Marketing Tools, Digital Tools

Knowing three Cs of Search Engine Optimization

With social marketing at its highest grade, it’s become important to know in and out of SEO basics before you start doing one or get it done. SEO definitely has huge ranging benefit if you are looking forward to get more visibility on search engines. Given below are the important 3Cs, core concepts to keep in mind for a successful SEO strategy:

Content

Content is indeed the market king when it comes to online texts. HTML Text is highly important on the key pages to get higher visibility on search engines. Search engine spiders are programmed to check for codes in the images, text or flash animation. If there is no code attached, it will never know what it depicts. Even the sites with frames are difficult to get traced by spider since they cannot locate multiple frames and can only index single frame.

Website indexing means the spider looks for HTML text that is understood. It is highly important to embed the target phrases on a regular basis. You can use the phrases in the headline, body and at the bottom of the page. You can emphasize the phrases in the body of the text by making it bold, italics, underlined or giving it a hyperlink for other relevant content.

Code

Often times, the source code behind website is quite larger and clumsy because of the propagation of the use of database driven CMS editors. The web spiders may get difficultly to deal with certain programming languages like Javascript which actually makes building and managing the website easier. To ensure that the site is properly indexed, you need to make sure that the website is designed according to acceptable Web Standards.

Complying with web standards would mean that the site is accessible to wide ranging browsers and speed; this will directly enhance the visitor experience. For source code optimization, make sure that every page has keyword optimized title, ALT tags and META tags. The keyword phrases should be similar to the ones that you used for body of the content. Even domains with keywords are great beneficiaries.

Credibility

There may be times when you use keyword phrase reasonable number of times in the body and tags of a particular page and the result would not show your page even in the first 100. Why? There are certain elements that affect the way search engines functions. You need to build credibility to push yourself on the top from the noisy competition below. You can build your credibility by acquiring links from relevant industrial sites that are popular and search your target terms. The more relevancy and popularity the linked site has, you get higher link credibility with the search engine.

The best way to gauge the success of your SEO campaign is to monitor and analyze the traffic of the site. You can make use of freely available tools on Internet that will tell you which phrases generates the traffic from search engines. The above 3 Cs of SEO will most likely give you increased search engine visibility and outreach.

Knowing three Cs of Search Engine Optimization

Ecommerce

Post author By binadmin
Post date 30^th June 2017

Tags 3 Cs of SEO, Code Content Credibility

Universal Social Media Research summary for the year 2017

Social networks are far and wide popular and are the key means for marketing, business and networking purposes. The trends don’t easily change, but the popular sites does show different level of usage based on demographics. Smartinsights.com brings the newest social media statistics relating to consumer adoption and usage.

Social Media 2017 update

Given below are some of the questions that social Marketers should check into while deciding on how much time to invest in social media.

Question – Most Popular Social network

The Statista compilation of the most popular social network undoubtedly shows Facebook is ruling the media. Facebook has over 1,870 million active users and holds a total of 18% market share and its closest competitor is Facebook owned Whatsapp.

APAC favored platforms accounts for a total of over 600 million active users with QQ standing at 9% and WeChat at 8% and Qzone at 7%. The western social media networks stands with Tumblr at 6%, Instagram at 4% and Twitter at 4%.

Facebook is leading with major market share and retaining huge lead. The penetration rate stood at 89% for US users and Instagram stood at 32% in the penetration rate.

Question – Fastest growing Social network

A Marketer has very limited time when it comes to marketing in social networks. So basic question is which network to focus on? Statista chart shows the growth of Twitter and how it compares to Facebook, WeChat and Whatsapp.

Question – Most Engaging Social network

The most important factor that matters in social media marketing is the total amount of audience engagement. Facebook enjoys the dominance when it comes to social engagement.

According to US Consumer panel from comScore – Facebook has biggest engagement. The update also shows UK comparing Facebook vs Twitter vs Instagram vs Pinterest vs Snapchat. This chart especially demonstrates the engagement on the amount of time spent on platforms with the demographics. It’s amazingly great to see Facebook at top position and interesting to note the development of Snapchat and Instagram on monthly usage per visitors. Facebook’s successors are also impressively at 47 penetration rate for Facebook messenger and Instagram for its engagement, they are both Facebook owned platforms.

Question – Interaction rates in Social Media

TrackMaven’s analyses of over 51 million posts from 40000 companies from over 130 industries clearly shows Instagram dominating all others counting on the number of interactions per 1,000 followers. The number is so high that it required second chart to demonstrate the big differences between Facebook, LinkedIn and Twitter.

Instagram dominates the lead in interactions but Facebook tops it when it comes to networks like Twitter and LinkedIn. People tend to frequently post on Twitter since it doesn’t follow any algorithm serving posts only to particular section of audience. Twitter actually acts like fire hose of content, companies keep sharing more often to have more visibility and create noise on the platform. This actually results in low engagement per post.

Question – Global Social Media Usage

SmartInsights.com brings an exclusive summary of Social Media and Mobile stats from WeAreSocial Singapore, the records are mainly extracted from GWI. Global Web Index provides the most reliable research statistics that helps to compare consumer use and engagement on different social networks. Researches are done on a quarterly basis for which the total sample size is 40,000 of Internet research program.

It is interesting to note the massive difference amongst different countries when it comes to the use of social media and more so interesting to see the western countries are lagging behind when it comes to adoption rates. The Annual increase in growth rate of mobile users stood at 17% in 2016.

The Asia-Pacific region showed good internet usage rate and the number of active social media users increased by 14% in 2015 alone.

Counting on the global internet users, East Asian and South Asian markets have remarkably hit the tide. With digital innings, it has become easier to reach out to these people although cultural challenges are always the hurdle in International markets.

Social networks popularity (country-wise)

Based on the interviews in the GWI reports, it shows great visualization when it comes to popularity of social networks. Countries like Indonesia, Philippines, Mexico, India and Brazil are amongst the top 10 countries that tops the list for using four core social networks (facebook, twitter, YouTube and Google plus.

Social networks are strikingly showing signs of maturity giving opportunities for people of all age groups and genders; the only exception is Instagram and Tumblr that are more popular among the younger age group.

Universal Social Media Research summary for the year 2017

Ecommerce

Post author By binadmin
Post date 30^th June 2017

Tags Research social media, Social media, Social Media research

SEO is a capricious industry because Google Algorithm keeps changing ever so often and with every update brings new changes. It keeps evolving every day; this strongly boosts the power at which SEO specialists are tuning up with the updates. Given below is the best guide for SEO managers to stay on par amongst related SEO business:

Optimization for Rich Answers

As it is, aiming for top position in Google searches is a good idea; today more focus is being laid on Rich Answers too. The research by Stone Temple Consulting states that rich answers appear on 19.45% of total searches on Google. The number may not seem too high at present but looking at the scale at which it is growing, it shall surely increase in the future. Google has made it very clear that it will provide value to its users by giving them relevant information through rich answers.

2. Reviewing other Content on Google

Mozcast Google Feature review is the tool where it features other types of content within the Google results. Rich answers are mentioned here as “featured snippets”. Other similar feature available is “Related questions” this features explicably shows how articles should try covering the questions. Other than these, videos and images are other ways through which SERPs rank better.

3. Improving the user engagement

Although the speculation is very ripe about user engagement a possible element, which influence the ranking factor but it merely has too indirect influence on search rankings. Eventually, it is up to the website owners to optimize the sites if they are really looking forward for good results. There are other factors that include average time spent on the site, the bounce rates, pogo sticking and more. Lack of data is one of the most thumbing factors that make it difficult to measure search engine success.

Matt Banner from OnBlastBlog.com states that User engagement is of prime importance in the present day. According to him, the user is going to spend more time if he enjoys the website. They will visit more pages and hence contribute to low bounce rates for overall site and these are the people which are more likely to visit your website again. He further states that the positive elements of the website will help Google rank the website higher since if the user likes the website, there are likely chances for Google also finds it beneficial.

4. Optimization of Mobile App

Mobile Markets are getting bigger by the day, Google’s Mobile friendly update – Mobilegeddon encourages the site owners to develop responsive designs that helps increase the loading speed of the mobile devices. A good loading speed will ensure more retention of users on the website. eMarketer figures show stunning rise in mobile ads and Google will play significant role delivering the content to the mobile users through app store optimization. App Indexing is one the latest developments that will make an impact on how pages are ranked for targeted keywords.

5. Google’s guidelines

Google’s guidelines keeps evolving based on the changes and the way people it. Here is the brief of the search guidelines stated by the Google:

High quality standards are set on YMYL pages. Your Money or Your Life (YMYL) pages are pages that include financial information pages, shopping transaction pages, medical information pages, legal information pages and other such similar sites. Low quality YMYL pages can give negative impact one’s health and happiness while high quality standard pages are directly linked to future happiness, health and wealth of the users. Hence, higher importance is given to create useful pages under this term.
High quality content is expected from E-A-T sources that is Expertise/Authoritativeness/Trustworthiness. It can be acquired through accreditation. For example, medical information must come from accredited or authorized medical personnel.
Mobile pages are evaluated based on their optimization for mobile viewing and the satisfaction that they provide to the users about their search query.

These points stated by Google give perfect guidance to improve the usability of your mobile site and become an influencing factor in your niche. You can build your identity and authority as a subject matter expert in the industry; this will help in getting trust from your audiences.

Launching an influencer marketing campaign helps the brand to establish an online visibility. After establishing your online visibility you can build yourself as an Authority depending on different factors like site’s domain authority, its social proof, blog comments and more.

Latest SEO trends for better rankings

Ecommerce

Post author By binadmin
Post date 29^th June 2017

Organic vs PPC: Top 7 Viewpoint from consumers

Investing in Organic SEO needs a lot of justification in terms of time and money spent. The mutual fact internally known to consumers as well as marketers is that customers don’t trust ads, they believe in Organic search results that have more likeability of being clicked.

Given below are some infographics from 1,000 respondents from a SEO survey that was recently done:

The search results are deeply concentrated on the type of queries asked put on a Google search.

The relevancy at which Organic search results are portrayed.

Consumers largely notice the ads trolling them on every network they get logged in.

Personalization plays a key role in defining how consumers think they get results through searches made on Google.

This is the behavior of the audience when they see organic result and a paid ad.

People reflect on the results they get through organic searches made.

Ranking is undoubtedly good for your business. A measly 28% of people feel organic results are more reputable than Ads so it clarifies that PPC ads are not that bad after all.

Organic vs PPC: Top 7 Viewpoint from consumers

Technology

Post author By binadmin
Post date 27^th June 2017

Tags Google Search Console, Organic search, PPC

Top Digital Marketing Trends for the new era

Today, there are several techniques that are used in Digital Marketing world to market your products and services. Let’s look at some of the Digital Marketing Trends that are fast catching up:

The Big Data Marketing applications give a predictive analysis into the customer insights. This is the trend that is followed by many people globally because they have experienced increase in the volume of sales, data formats and the real time data.
Marketing Automation includes the use of tools like behavioral email marketing, CRM and the web personalization.
Mobile Marketing is fast catching up with the brands with increase in the use of mobile app and mobile advertising. Companies are providing an adaptive mobile design that helps to reduce the load time and provide contextual content and CTAs for the users.
Social Media marketing is a growing field where CRM and social customer care plays a vital role. The huge audience engagement happens with the efforts put by social networking sites to increase their popularity.
Internet marketing applications has fast caught up in the recent years targeting different market segments. According to the research, there are going to be over 75 billion connected devices by the year 2020.
The Internet has seen huge increase in AMP smartphone traffic since the time Google rolled out AMPs. Hence, smartphone app development is the big trend.
The Digital marketing has found new ways to reach audiences and with wearable tech it has come a long way. The digital Apple watch and activity trackers have laid strong foundation in the manner in which marketing was ever done.
Paid search marketing through Google Adwords and online PR is intimately linked with Content Marketing, social media and SEO. These tools have played a major role in digital marketing world showcasing a huge impact on the entire industry.

The Digital Marketing world has bought amazing opportunities for marketers and businesses to grow their sales and increase their audiences online.

Top Digital Marketing Trends for the new era

Ecommerce

Post author By binadmin
Post date 26^th June 2017

Tags digital marketing, Digital trends, Marketing trends

The Branding Prophecies for the year 2017

The branding practices are going to main stream markets across B2B and B2C business models. Here are some of the Branding predictions by the experts:

Howard Belk, Co-CEO (Chief Creative Officer) of Legacy Brands – The focus on process improvements will drive down the costs, thus introducing new mobile channels. The established brands will offer simple, transparent, easy utility approach that will surely enhance customer value proposition.
Thom Wyatt, Managing Director – According to Thom, the US unemployment has led for intensified talent search. The company’s work role will help identify talents that become a person’s identity. Employees require diversified stats, purpose, value and social responsibility metrics to provide the cultural glue for a workforce.
Leesa Wytock, Senior Director (Experience) – Leesa stresses the importance of shift to digital experiences focusing on empathy. The trend shifts from delivery platforms like AI, chat bots, VR experiences to more emotional and interactive impact. The brand employees will experience elevation of employee training, onboarding experience and varied manners in which they will be empowered to be the frontrunners for brands as the Brand Ambassadors.
Brian Rafferty, Global Director (Business Analytics & Insights) – The emerging disruptive brands will move their focus from traditional processes to examine how they can evolve and grow their brand valuation. With the business price wars, the companies are targeting innovative approaches to capture loyalty.
Christian Turner, Global Director (Naming) – According to Turner, as technology is rapidly moving and the global perception of having lost the human touch will keep driving naming trend. The main question that will haunt brands is how human or how artificial we want our technologies to be?
Maria Boos, Group Director (Simplification) – Maria shares her view on real time messaging platforms like Slack, these platforms will completely change the way we collaborate and share ideas. It will enhance greater collaboration amongst interdisciplinary groups and multiple locations. The use of Slack messaging platform will help reduce the dependency on email communications.
Lauren Thebault, Director (Activation) – as the tools to branding keep becoming outdated, there is going to be growing importance for creating opportunities that will facilitate quick absorption of content through seamless engagement.

The Internet trends keep changing and thus the technologies. For a marketer, it is highly important to follow best practices for profitable business.

The Branding Prophecies for the year 2017

Technology

Post author By binadmin
Post date 23^rd June 2017

Tags #branding, B2B Tech Marketers, future of branding

How to Drive Targeted Traffic to Your Online Store

It’s all too familiar a story.

You’ve created a beautiful online store and you’re carrying products that you know people will love but the only problem is, no one is coming to your store.

Why is that? There could be several reasons but one of them is probably because you’re not doing a good enough job of actively driving visitors to your site.

In this video, we’ll show you six practical and proven ways, that you can use, to drive traffic to your online store today.

Easily build your online store with Shopify’s ecommerce software. Sign up for your 14 day free trial:

http://goo.gl/vrfy0R

How to Drive Targeted Traffic to Your Online Store

Ecommerce

Post author By binadmin
Post date 22^nd May 2015

Tags Ecommerce, online store, Traffic on website

As an ecommerce marketer, what could you do with these kind of notifications on the web? The obvious ones are are discounts, offers, and basket abandonment:

A new marketing channel for the web

Ecommerce

Post author By binadmin
Post date 31^st March 2015

Tags digital marketing, Mobile Marketing

Attention Facebook Page Managers, be prepared to lose page likes in the coming weeks and explain to your boss/clients the reasons why? Because to make data more meaningfull Facebook announced on removing all deactivated accounts from the page check out from the source

Facebook Announcement

Facebook Business Page Likes may drop

Technology

Post author By binadmin
Post date 6^th March 2015

Tags #socialmedia, facebook, facebook business page

Online E-commerce Portals driving the Real Estate boom in India!

With the Indian E-commerce market reaching nearly $20 billion in 2015, one of the many challenges facing this industry is space crunch. Any lay man would think this as impossible considering that the e-commerce industry is completely based on online buying and selling, and retail property should form a miniscule of the cost for the company. However, with the Indian user going online to buy every single item – be it grocery, washing machine or even furniture; the warehouse requirements of these companies are increasing at an unbelievable pace.

Online E-commerce Portals driving the Real Estate boom in India!

Ecommerce

Post author By binadmin
Post date 4^th March 2015

Tags Digital Commerce, Ecommerce, Real estate, Real Estate India

In this competitive era of blogging each and every blogger is experimenting something new, hence marketing a blog is equally important. Because there are few interesting things to be taken care of while marketing the blog. Here are few pointers to make your blog stand out from your competitors:

How to market your blog?

Ecommerce

Post author By binadmin
Post date 19^th November 2014

Tags blog, Content Writing, RSS

With Social Media & Digital Marketing changing its attributes from “nice to have” to “must have” for your business, managing the mediums is a task. If mastered this tricks pretty well you will end up with gaining fruitful results. Below are some tips that would help you nail the digital targets in few simple steps:

2014, An Elevator towards successful Social Media & Digital Marketing!

Ecommerce

Post author By binadmin
Post date 13^th October 2014

Tags #DigitalMarketing, #socialmedia, blog, strategy

PINTEREST is the latest social media platform that has taken over most of the social media platforms. Since it’s launch, Pinterest has been used to share images across the Internet for a variety of reasons from entertainment value to advertising campaigns. Millions of users prefer this social media platform on a regular basis looking for images that peak their interest so that they may “repin” the images to share with their own followers. With more than 25 million visitors, Pinterest can be a great method to generate brand awareness for all big companies out there who are looking for visual branding.

Why Use Pinterest For Branding?

Technology

Post author By binadmin
Post date 9^th October 2014

Tags #branding, #pinterest

Before you begin expanding your digital presence, you will first want to make sure that you have laid the foundational groundwork. Your core branding and messaging should be in place and clearly showcase who you are, who you help, and how you help. This means you will also need to do some work on clearly defining your target markets for your business. Only then are you ready to start building out your comprehensive online presence.

Here is a 7 step process on how to develop the digital frontier:

Developing the Digital Frontier

Electronic

Post author By binadmin
Post date 11^th September 2014

Tags brand building, communications, digital marketing, strategy

Internet has grown exponentially worldwide. It has been observed that Online Communication & Online Commercials are grabbing the top most position in digital trends, as they are the easiest way to connect to the masses at good speed. But, with benefits, we also have to encounter it’s flaws.
The biggest threat encountered with rapid online communication is ‘Cyber Threat’. Organizations & individuals are worried about this growing threat not only for the financial loss it brings, but also because of the damage it causes to your privacy, creating a reputation problem.
This threat of ‘Cyber Crime’ is increasing day by day, targeting Citizens, Business, Organizations and most importantly your Reputation.

RISE OF CYBER THREAT AND IT’S PRECAUTIONS

Technology

Post author By binadmin
Post date 4^th September 2014

Tags Cyber Crime, Cyber Law, Cyber Security, Cyber Threat

Past decade has made Mobile phones a crucial part of our daily life. Imagining a day without this palm fitting device seems to be a nightmare not only for the tech-savy generation, but also, to the wiser, grey haired clique.

Taking one step ahead of using this portable device for making and receiving calls, the gen next modification of this compact screen best known as “Smart Phone” sparked the rays of technological dawn. As the phone transformed itself with features, lot more than anyone expected, its adaptation of running computer generated functions modified the palm device into a mini computer system (more compact than a desktop and more handy than a laptop).

Mobile Marketing – Gen Next Advertiser!

Technology

Post author By binadmin
Post date 27^th August 2014

Tags app marketing, digital marketing, Mobile Marketing, Mobile Web Marketing, QR Code Marketing, Short Message Service, SMS Marekting, Social media

Marketing in India had always been an expensive affair, taking appointments, going to newspaper agencies, explaining them out, paying them a hefty amount so that your ad should be seen by maximum number of people. Moreover, after all this efforts, you won’t even be able to know the effectiveness of your ads or the conversions made by your ads.

We do not deny the fact that in earlier days newspaper was the major source of posting ads and hoping that someone somewhere reads it and finds his way through to your ‘swanky’ big showroom and buys your product. After all it has always been about money, that’s what we do business for!

Social Media – The Next Big Thing!

Technology

Post author By binadmin
Post date 20^th June 2014

Tags binary, blog, brand building, brands, digital media, facebook, future, marketing, media, products & services, Social media, social network, tips, trends, twitter

In today’s competitive world, Social media has become a huge platform which is easily accessible to anyone at any time via internet. Also, in the future it will surely enhance Company’s Profile with maximum brand awareness that will lead to increased communication & improved customer services.

Social media marketing programs generate attractive contents, which is noticed widely and likewise will encourage readers to share the content with their social networks as well.

Future With Social Media!

Ecommerce Technology

Post author By binadmin
Post date 20^th January 2014

Tags binary, brand building, communications, digital media, facebook, future, Social media, social network, trends, twitter

When it comes to a successfully marketed business, a consistent brand is a key. If you don’t have a distinct brand and brand voice that distinguishes you from others around you, then you are just another face in the crowd. Social media brand building doesn’t have to be tough if you know what you’re doing, and we are here to help!

Here are few tips to help you with your social media brand building.

Social Media Brand Building!

Ecommerce Technology

Post author By binadmin
Post date 20^th January 2014

Tags binary, blog, brand building, brands, digital media, marketing, media, print media, products & services, Social media, tips

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